# The Brand Beats

> Every brand has a beat. We find it.


## Posts

- [KISNA Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities](https://thebrandbeats.in/kisna-rolls-out-nationwide-shop-sparkle-win-campaign-across-218-cities/): KISNA Diamond and Gold Jewellery has launched its nationwide ‘KISNA Shop Sparkle Win Campaign ’26’, spanning 218 cities across 24 states and offering customers an opportunity to win 823 vehicles during the festive season. The campaign, which will run through the first week of December 2026, includes 247 cars and 576 scooters as prizes. Customers purchasing diamond jewellery worth Rs 25,000 are eligible for one lucky draw coupon, while purchases of gold jewellery worth Rs 75,000 qualify for one coupon. The campaign will feature three lucky draws, with the final draw for the car prizes scheduled to take place in December. […]
- [Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT](https://thebrandbeats.in/razorpay-partners-with-openai-to-help-indian-brands-advertise-on-chatgpt/): As consumers increasingly turn to AI tools to discover products and make buying decisions, Razorpay is partnering with OpenAI to help Indian brands advertise on ChatGPT through Razorpay Engage. The partnership brings ChatGPT Ads to Razorpay’s growth marketing platform, giving businesses a way to reach consumers during conversational product discovery. Instead of typing traditional search queries, users can now ask AI tools questions such as what jewellery to buy under Rs 2,000 or which skincare products may suit dry skin. For brands, this changes how product information needs to be prepared and how campaigns need to be managed. A product can […]
- [YouTube Changes Shorts Algorithm To Prioritise Original Content Over Reposts](https://thebrandbeats.in/youtube-changes-shorts-algorithm-to-prioritise-original-content-over-reposts/): YouTube is changing how its Shorts recommendation system treats reused content, with greater priority now being given to original videos. The platform says channels that mainly re-upload other creators’ videos without adding meaningful value could receive less distribution in the Shorts feed. The change was announced by YouTube on October 1 and is aimed at making originality a stronger factor in deciding which Shorts get visibility. This means creators who have built channels around reposting viral clips may find it harder to get the same reach from content that is largely someone else’s work. The update does not mean creators can […]
- [POP Unveils POPchop To Offer Pay-in-3 Credit On POPshop With LazyPay](https://thebrandbeats.in/pop-unveils-popchop-to-offer-pay-in-3-credit-on-popshop-with-lazypay/): POP, the fintech and commerce platform targeting Gen Z and young India, has launched POPchop, a Pay-in-3 offering developed in partnership with LazyPay. The feature allows eligible users to split purchases made on POPshop into three payments over three months, with no payment required at checkout. The launch comes ahead of the October–December festive shopping period, when spending typically picks up across categories including fashion, electronics, travel, gifting and lifestyle. POP is positioning POPchop as a way for users to spread out larger purchases rather than paying the full amount upfront. POP currently has more than two million users and operates […]
- [HPCL Unveils Rajasthan-Inspired Brand Identity Under ‘Rajasthan ri Rag Rag Ma Mharo HP’ Campaign](https://thebrandbeats.in/hpcl-unveils-rajasthan-inspired-brand-identity-under-rajasthan-ri-rag-rag-ma-mharo-hp-campaign/): Hindustan Petroleum Corporation Limited (HPCL) has unveiled a Rajasthan-inspired visual identity across its customer touchpoints in the state as part of its campaign ‘Rajasthan ri Rag Rag Ma Mharo HP’. The initiative seeks to establish a stronger local connection for HPCL by bringing together elements rooted in Rajasthan’s cultural and architectural heritage with the brand’s existing identity. The new visual language takes inspiration from landmarks including Amer Fort, City Palace, Sawai Mansingh Palace and Patrika Gate, along with the state’s distinctive architectural forms and design traditions. A key element of the identity is the use of Sangri-inspired patterns and motifs, reinterpreted […]
- [Frooti: The Mango Brand That Turned Reinvention Into A Marketing Strategy](https://thebrandbeats.in/frooti-the-mango-brand-that-turned-reinvention-into-a-marketing-strategy/): Frooti’s story is not just about selling a mango drink. It is about finding new reasons for people to keep caring about it. Launched by Parle Agro in 1985, Frooti entered the Indian market in Tetra Pak packaging, making a mango drink portable, convenient, and easy to consume. What started as a packaged alternative to seasonal mango consumption eventually grew into a brand that kept reinventing how mango could show up in popular culture.   Parle Agro later expanded Frooti into PET bottles and multiple pack sizes, making the brand fit into more everyday occasions. But there was a catch. While […]
- [FlixBus Signs MoU With Ministry Of Tourism To Promote India As A Global Destination](https://thebrandbeats.in/flixbus-signs-mou-with-ministry-of-tourism-to-promote-india-as-a-global-destination/): FlixBus has signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to jointly promote India as a premier global tourism destination and encourage responsible travel. The MoU was signed on World Tourism Day in the presence of Union Tourism Minister Gajendra Singh Shekhawat, Secretary, Ministry of Tourism Bhuvnesh Kumar and Additional Secretary Suman Billa.  The partnership will bring together the Ministry’s tourism initiatives and FlixBus’ technology-led intercity mobility network to increase the visibility and accessibility of both popular and lesser-explored destinations across the country. As part of the collaboration, FlixBus will integrate destination-focused content and the […]
- [Jagruti Kirloskar Returns To MICA As Head - Global Alliances & Communications](https://thebrandbeats.in/jagruti-kirloskar-returns-to-mica-as-head-global-alliances-communications/): MICA | The School of Ideas has announced the return of Jagruti Kirloskar as Head – Global Alliances & Communications, marking her return to the institute in a new capacity. In her new role, Kirloskar will lead MICA’s global alliances and communications, with a mandate focused on building international partnerships and driving the institute’s flagship institutional initiatives. Her remit will span both external collaborations and communication around key initiatives undertaken by the institute. Announcing her appointment on LinkedIn, Kirloskar wrote: “Same School of Ideas, new chapter. Back at MICA as Head – Global Alliances & Communications.” Kirloskar is an alumna of […]
- [Steelbird Appoints Vinay Kumar As Senior Manager, PR & Communications](https://thebrandbeats.in/steelbird-appoints-vinay-kumar-as-senior-manager-pr-communications/): Steelbird Hi-Tech India has appointed Vinay Kumar as Senior Manager, PR & Communications. In his new role, Kumar will handle media relations, corporate communications, brand positioning and PR initiatives for the helmet manufacturer. He will also coordinate with Steelbird’s communication agencies and work with internal and external stakeholders to keep the company’s messaging and brand narrative aligned. Kumar brings over four years of experience in public relations and strategic communications, with a focus on the automotive and mobility sectors. Before moving in-house, he was with Regional Public Relations (RPR), where he worked across media relations, corporate communications, digital and social, regional […]
- [AJIO Welcomes Ahaan Panday As Its New Brand Ambassador](https://thebrandbeats.in/ajio-welcomes-ahaan-panday-as-its-new-brand-ambassador/): AJIO has announced actor Ahaan Panday as its new brand ambassador, marking a new chapter in the fashion and lifestyle platform’s youth-focused brand storytelling. The association kicks off with AJIO’s 2026 festive campaign, ‘Festival Is Festivalling’. Conceptualised and written by The Script Room, the campaign brings together the diversity of India’s festive celebrations through a contemporary fashion lens. As the face of the campaign, Panday brings his personal style and youthful image to AJIO’s festive fashion narrative. The campaign positions the festive season as an extended celebration rather than a single occasion, reflecting the varied cultural traditions across India. From Ganpati […]
- [The Great Khali Needs A Little Help Being ‘Great’ Again In Amazon’s New Campaign](https://thebrandbeats.in/the-great-khali-needs-a-little-help-being-great-again-in-amazons-new-campaign/): Even The Great Khali is having a not-so-great time at home. His belongings are ageing, things keep breaking, and his once-impressive home is starting to lose its charm. The campaign plays on Khali’s famous “Great” persona, imagining what happens when even someone like him needs an upgrade. The result is a light-hearted take on the familiar experience of living with things that have simply seen better days. Created by WLDD, the culture-led, social-first media tech company, the campaign brings Amazon’s Great Indian Festival into the story as the turning point. With deals and a wide selection across categories, Khali gets to […]
- [Jio Platforms Rs 37,700 Crore IPO To Become India’s Biggest Public Issue](https://thebrandbeats.in/jio-platforms-rs-37700-crore-ipo-to-become-indias-biggest-public-issue/): Jio Platforms, the digital and telecom arm of Reliance Industries, is set to launch its much-anticipated initial public offering (IPO) on October 21, 2026, according to people familiar with the development. The shares are expected to make their stock market debut on October 28. The proposed IPO is expected to raise around $3.8 billion (approximately Rs 37,700 crore), potentially making it the largest public offering in India to date. The issue would surpass Hyundai Motor India’s Rs 27,870 crore IPO, which had held the record since its 2024 listing. While the reported dates have emerged from sources familiar with the matter, […]
- [Emporio Armani Names Farhan Akhtar As Brand Ambassador For Watches In India](https://thebrandbeats.in/emporio-armani-names-farhan-akhtar-as-brand-ambassador-for-watches-in-india/): Emporio Armani has appointed actor and filmmaker Farhan Akhtar as its new brand ambassador for watches in India, bringing the actor, director, producer and singer into the luxury watch brand’s latest push in the market. Akhtar, who has worked across films, music and sports over the past two decades, will represent Emporio Armani Watches in India. The brand said his ability to move between different creative roles and reinvent himself aligns with its approach to contemporary style. The association also comes as luxury brands look to connect with younger Indian consumers through personalities who extend beyond traditional celebrity endorsements. With his […]
- [Foodstrong Names Sara Ali Khan As Its Brand Ambassador](https://thebrandbeats.in/foodstrong-names-sara-ali-khan-as-its-brand-ambassador/): Foodstrong, the Indian health food and nutrition brand, has signed actor Sara Ali Khan as its brand ambassador as it expands across protein, functional nutrition and everyday food products. The partnership comes as protein moves beyond its traditional association with gyms, athletes and bodybuilding. Protein-rich products are increasingly becoming part of everyday meals, beverages and snacks, with the category in India expected to grow significantly over the next decade. Foodstrong is targeting what it describes as ‘everyday athletes’, people who may not identify as athletes but stay active through running, walking, yoga, Pilates, sports or simply managing busy work and family […]
- [Apple Tightens Mac Privacy Controls As AI Agents Gain Access To User Data](https://thebrandbeats.in/apple-tightens-mac-privacy-controls-as-ai-agents-gain-access-to-user-data/): Apple is planning additional controls for Full Disk Access on Mac as AI agents become more capable of accessing sensitive user information. The permission allows apps to bypass certain macOS privacy protections, potentially giving them access to files, emails, messages and browsing history. The move comes as AI applications increasingly operate across a user’s computer rather than simply responding to prompts. Apple says some developers are using Full Disk Access in ways that could expose information without users fully understanding how much data an app can access. Full Disk Access was primarily designed to support applications such as backup tools that […]
- [Ranveer Singh Joins Ray-Ban As Its First Brand Ambassador In India](https://thebrandbeats.in/ranveer-singh-joins-ray-ban-as-its-first-brand-ambassador-in-india/): Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as their first-ever brand ambassador in India, bringing the actor on board as the eyewear brands look to strengthen their presence across fashion, culture and technology. The association brings together Ray-Ban’s legacy in eyewear and Meta’s technology, with Ranveer representing both the brand’s classic sunglasses and its AI-powered smart glasses. As part of the partnership, Ranveer will feature in campaigns showcasing Ray-Ban’s signature frames and Ray-Ban Meta glasses. The latter combine traditional eyewear with features such as hands-free calling, music and podcast streaming, and access to Meta AI, allowing users to perform everyday […]
- [Union Mutual Fund Turns Disciplined Investing Into A Jingle With New Campaign](https://thebrandbeats.in/union-mutual-fund-turns-disciplined-investing-into-a-jingle-with-new-campaign/): Music is usually about setting a mood. Union Mutual Fund is using it to make a point about investing with its latest investor education campaign, ‘Tukka Nahi, Tareeka Chahiye’. At the centre of the campaign is a jingle built around a simple contrast: investing shouldn’t be a matter of taking a tukka, but having a tareeka or a clear method. The campaign uses familiar investing situations to show why financial decisions need more thought than simply following market noise or the latest trend. From ‘Tukka’ To ‘Tareeka’ Investors are often surrounded by opinions, market trends and short-term predictions when deciding where […]
- [Chandrika Celebrates Natural Glow In New Campaign With Keerthy Suresh](https://thebrandbeats.in/chandrika-celebrates-natural-glow-in-new-campaign-with-keerthy-suresh/): Chandrika, Wipro Consumer Care and Lighting’s Ayurvedic soap brand, is back with a new campaign featuring actor and long-time brand ambassador Keerthy Suresh. The campaign revisits the brand’s focus on natural glow, this time through a more contemporary wedding setting. Set during a traditional Kerala wedding, the film follows Gowri, a young girl who notices a mystery guest turning heads with her radiant appearance. She follows the woman through the celebrations before discovering that she is Keerthy Suresh. When Gowri asks Keerthy about the secret behind her glow, she points to Chandrika. The film brings the brand’s Ayurvedic positioning into the […]
- [Heer by GIVA Brings 9KT Gold Into Everyday Wear With Anushka Sharma](https://thebrandbeats.in/heer-by-giva-brings-9kt-gold-into-everyday-wear-with-anushka-sharma/): Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has launched a new campaign featuring actor and brand ambassador Anushka Sharma. The campaign puts the spotlight on 9KT gold and explores how gold jewellery can become part of everyday styling rather than being reserved for weddings, festivals and other milestones. Built around the campaign thought “Different Day. Different Gold. Every Day,” the film follows Sharma styling 9KT gold jewellery across different looks through the week. The communication positions the category around versatility and everyday wear, while also highlighting accessibility as a key part of the proposition. Traditionally, gold jewellery in […]
- [Rida Tharana Joins indē wild For Its New Champi Clarifying & Detox Shampoo Campaign](https://thebrandbeats.in/rida-tharana-joins-inde-wild-for-its-new-champi-clarifying-detox-shampoo-campaign/): indē wild has expanded its Champi Haircare Ritual with the launch of the Champi Clarifying & Detox Shampoo, a deep-cleansing formula designed to remove dirt, excess oil, product buildup and hard-water deposits. The campaign features creator Rida Tharana, whose signature curls are central to the product communication. Positioned as a weekly scalp reset, the shampoo combines scalp-care actives, microbiome-supporting ingredients and Ayurvedic cleansing botanicals. The formula includes Salicylic Acid, Zinc PCA and Reetha Extract to help remove buildup, excess oil, flakes and residue, while Bioecolia is positioned to support a balanced scalp environment. Niacinamide, Ectoin and Panthenol are included to support […]
- [BIRKENSTOCK Steps Into Personal Care With Care Essentials In India](https://thebrandbeats.in/birkenstock-steps-into-personal-care-with-care-essentials-in-india/): BIRKENSTOCK is stepping into personal care in India with the launch of Care Essentials, bringing the brand’s 250-year association with foot health into products designed for everyday foot and body care. The German footwear brand unveiled the range at an exclusive showcase at IFBE, Fort, Mumbai, alongside its Autumn/Winter 2026 collection and latest 1774 collaborations. Care Essentials extends BIRKENSTOCK’s focus on foot health beyond its iconic footbed. The range has been available globally for two years and is now entering India in October. The collection includes foot-care products such as the Exfoliating Foot Scrub, Nourishing Foot Balm, Comforting Dry Oil and […]
- [DoorDash To Create 3,000 Jobs In India With New Hyderabad Technology Hub](https://thebrandbeats.in/doordash-to-create-3000-jobs-in-india-with-new-hyderabad-technology-hub/): DoorDash is expanding its India operations with a new global technology hub in Technology Hub, with plans to create 3,000 jobs over the next two years. The centre opened on September 30 and will initially focus on customer support and general and administrative functions. The Hyderabad facility will start with around 500 professionals and will become DoorDash’s third customer support-focused operations centre globally, after its facilities in Tempe, Arizona, and Mexico City. The centre is expected to support DoorDash’s operations beyond India rather than functioning solely as a domestic support office. DoorDash Expands Its India Footprint Beyond Pune The Hyderabad hub […]
- [Zomato Brings A Fake LinkedIn Post To Print With Its ‘PAYDAY PARTY’ Food Offer](https://thebrandbeats.in/zomato-brings-a-fake-linkedin-post-to-print-with-its-payday-party-food-offer/): Payday has officially entered the newspaper.  Zomato’s latest print ad takes one of LinkedIn’s most familiar sights an employee posting about surviving another month at work and drops it straight into a newspaper. The ad recreates a LinkedIn-style post from a fictional profile, Yashi S., Jr. Program Manager at Fed.Up, with the caption: ‘celebrating one more month of doing lookup at work.’ Because apparently, making it through another month of spreadsheets deserves a celebration. And the celebration comes in the form of a giant cupcake. The illustrated post shows colleagues surrounding a person carrying an oversized cupcake, while the line underneath […]
- [Freedom Rice Bran Oil Launches ‘Freedom Dil Ki Baat’ Campaign With Rahul Dravid](https://thebrandbeats.in/freedom-rice-bran-oil-launches-freedom-dil-ki-baat-campaign-with-rahul-dravid/): Freedom Healthy Cooking Oils has launched its new consumer awareness campaign, ‘Freedom Dil Ki Baat’, featuring former Indian cricketer Rahul Dravid. The campaign focuses on cholesterol and heart health, while encouraging families to pay greater attention to the everyday choices they make for their parents and loved ones. The campaign uses a simple, relatable conversation to bring the subject of heart health into the household, with cooking oil positioned as one of the everyday choices consumers can reconsider. According to the brand, the campaign is built around growing concerns around cholesterol in India. It cites the ICMR-INDIAB National Study, which reported […]
- [ChatGPT Ads In India: Meet The 6 Brands Putting Their Products Where The Questions Are](https://thebrandbeats.in/chatgpt-ads-in-india-meet-the-6-brands-putting-their-products-where-the-questions-are/): Advertising has found a new place to sit: right below the answer. With ChatGPT Ads now live in India, brands are experimenting with a format where consumers are not just scrolling past content, but actively asking questions, comparing options and looking for recommendations.  OpenAI rolled out ads in India for Free and Go users in August 2026, opening another digital battleground for marketers. And the early movers are coming from rather different shelves. Bread, beauty, jewellery, banking and baby care have all started testing what happens when advertising meets an AI-led discovery journey. Here are five brands putting their products where […]
- [Buzzword Breakdown: SoLoMo And The Convergence Of Social, Local & Mobile Marketing](https://thebrandbeats.in/buzzword-breakdown-solomo-and-the-convergence-of-social-local-mobile-marketing/): A consumer sees a reel for a new café on Instagram. They check its location, look at reviews, find the nearest outlet on Maps and perhaps use a mobile offer before walking in. For the consumer, that is simply part of the buying journey. For marketers, however, it represents the convergence of three increasingly connected behaviours: social, local and mobile. This is where SoLoMo comes in. The term, short for Social, Local and Mobile, describes a marketing approach that combines social media engagement, location-based relevance and mobile technology to reach consumers with messages that are more contextual and actionable. What Is […]
- [H&M Beauty India Names Sharvari As Its First Brand Ambassador](https://thebrandbeats.in/hm-beauty-india-names-sharvari-as-its-first-brand-ambassador/): H&M Beauty India has appointed actor Sharvari as its first-ever brand ambassador in the country, marking a new phase for the beauty business as it builds its presence in the Indian market. With the partnership, Sharvari will front H&M Beauty’s communication in India, bringing her personal approach to beauty and fashion into the brand’s campaigns. The association also comes as H&M Beauty expands its offering across makeup, fragrance, hair and body care, positioning beauty as an extension of personal style rather than a separate category. For Sharvari, the association centres on the idea of beauty as a form of personal expression. […]
- [Apple Pay Arrives In India, Zomato, District & Blinkit Bring The Brand Banter](https://thebrandbeats.in/apple-pay-arrives-in-india-zomato-district-blinkit-bring-the-brand-banter/): Apple Pay has officially entered India, and the brands under Eternal are wasting little time finding their own ways to react. Zomato, District and Blinkit have joined the conversation with posts that keep the focus on Apple Pay while adding their familiar brand personalities to the moment. Zomato kicked things off with an extremely simple post: “hello, Apple Pay”. The two-word message appeared on the brand’s LinkedIn page following Apple Pay’s India launch. But the conversation did not stop there. Blinkit brings the actual apples into it, Blinkit responded to Zomato’s post with a line that takes the Apple Pay name […]
- [IGP Launches ‘The IGP Coffee Edit’ Campaign For International Coffee Day](https://thebrandbeats.in/igp-launches-the-igp-coffee-edit-campaign-for-international-coffee-day/): IGP has launched ‘The IGP Coffee Edit’ for International Coffee Day, turning coffee preferences and everyday coffee rituals into a gifting proposition. The campaign brings together a collection of coffee-themed cakes, personalised mugs and tumblers, premium hampers and coffee-inspired bouquets, alongside limited-edition collaborations with abCoffee and Blue Heaven. At the centre of the campaign is The Coffee Edit Collection, which features a new range of coffee-themed cakes created specifically for International Coffee Day. The cakes take inspiration from different coffee preferences and personalities, extending the theme beyond the beverage itself. The collection also brings together coffee-inspired products from IGP’s existing gifting […]
- [Ghadi Detergent Puts New Formulation To The Test In New Campaign With Madhuri Dixit](https://thebrandbeats.in/ghadi-detergent-puts-new-formulation-to-the-test-in-new-campaign-with-madhuri-dixit/): Ghadi Detergent is putting its latest product claims to the test in a new campaign featuring Madhuri Dixit, as the RSPL Group-owned brand introduces a reworked formulation and refreshed packaging. ‘Vishwas Ki Pariksha’, the campaign builds on Ghadi’s long-running trust proposition, ‘Pehle Istemal Karein, Phir Vishwas Karein.’ Instead of simply talking about the product, the campaign puts the new Ghadi through a series of tests around cleaning performance. The campaign film focuses on three product changes: 2X Foam Technology, a super powder formulation and faster dissolution. Ghadi says the formulation is designed to produce more lather, penetrate fabric fibres more effectively […]
- [Honda Motorcycle & Scooter India Joins BB Racing As Title Sponsor For ISRL Season 3](https://thebrandbeats.in/honda-motorcycle-scooter-india-joins-bb-racing-as-title-sponsor-for-isrl-season-3/): Honda Motorcycle & Scooter India (HMSI) is getting deeper into India’s Supercross scene, joining Panchshil Realty-backed BB Racing as the team’s title partner for Season 3 of the Indian Supercross Racing League (ISRL). The team will now race as Honda BB Racing, bringing Honda’s racing identity to the ISRL grid. The partnership builds on an association that started in the league’s inaugural season, when BB Racing chose Honda machinery for its campaign. Honda BB Racing will continue to compete on the Honda CRF450R and CRF250R motocross motorcycles. The team will also have French rider Jordi Tixier in its ranks, who has […]
- [Flipkart Turns Your Name Into Luck & Speed Into A Shopping Strategy With New Big Billion Days Campaign](https://thebrandbeats.in/flipkart-turns-your-name-into-luck-speed-into-a-shopping-strategy-with-new-big-billion-days-campaign/): Flipkart is bringing two very Indian ideas luck and getting things done at the last minute into its latest Big Billion Days campaign. Conceptualised by McCann India, the two films, ‘Luck By Naam’ and ‘Tatkaal Seva’, take very different routes to show shoppers how they can get more out of the sale. The first film, ‘Luck By Naam’, plays with the belief that your name can have something to do with your luck. The campaign features numerologist Sanjay B Jumaani, who takes viewers into the wonderfully strange world of Chaldean numerology, where names turn into numbers and even a single alphabet […]
- [Why The Strongest Brands Often Mirror The People Buying Them](https://thebrandbeats.in/why-the-strongest-brands-often-mirror-the-people-buying-them/): A consumer choosing between two sneakers may not always be comparing cushioning, durability and price. Someone picking a motorcycle may not be thinking only about engine capacity, mileage or specifications. And when a shopper reaches for one beverage over another, the decision may have little to do with thirst. Sometimes, the more powerful question is much simpler: “Does this feel like me?” That feeling sits at the heart of self-congruence, the idea that consumers are more likely to respond positively when the personality or image associated with a brand aligns with their own self-concept. In other words, people do not always […]
- [boAt Takes CREST AI To The Middle Of The Ocean In New ‘Upgrade To boAt’ Film](https://thebrandbeats.in/boat-takes-crest-ai-to-the-middle-of-the-ocean-in-new-upgrade-to-boat-film/): boAt has taken its ‘Upgrade to boAt’ campaign somewhere you probably wouldn’t expect: the middle of the ocean, with two people somehow sharing an 8×4 wooden plank. The new film starts with the two characters stranded on the plank, facing a fairly urgent question can two people actually fit on it? Naturally, instead of figuring it out themselves, they ask CREST AI. The AI comes up with three possible solutions: take turns in the water, distribute the weight and balance on the plank, or hold on to each other to keep fewer limbs in the water. So far, fairly useful. Then […]
- [Freyr Energy Names Rohit Sharma As Brand Ambassador](https://thebrandbeats.in/freyr-energy-names-rohit-sharma-as-brand-ambassador/): Freyr Energy has roped in cricketer Rohit Sharma as its first-ever brand ambassador, launching the association with a new campaign titled ‘Solar Ho, Toh Freyr Ho!’ The campaign is built around a fairly simple thought: installing rooftop solar is a long-term decision, so the company you choose matters beyond the installation itself. The campaign draws a parallel between Sharma’s long cricket career and Freyr Energy’s presence in the rooftop solar market. The company says it has installed more than 20,000 solar systems across 40+ cities over the past decade, while also introducing features such as a customer app, self-cleaning solar systems […]
- [Hinge Turns Quiet Moments Into Signs Of Love In New Campaign](https://thebrandbeats.in/hinge-turns-quiet-moments-into-signs-of-love-in-new-campaign/): The campaign is aimed at singles looking for a more intentional approach to dating, with the creative focusing on the subtle signs that can make someone feel like the right person. Rather than portraying love through grand gestures, the film builds its narrative around quieter interactions and moments of connection. The campaign comes shortly after Hinge introduced an India-specific product update designed to give users greater control, privacy and confidence while navigating the dating experience. The update includes a phased waitlist for some new members, along with features such as Face Check, Screenshot Protection and a Block List at onboarding. Under […]
- [Campus Activewear Appoints Muskan Grover To Strengthen PR And Corporate Communications](https://thebrandbeats.in/campus-activewear-appoints-muskan-grover-to-strengthen-pr-and-corporate-communications/): Campus Activewear has appointed Muskan Grover as Manager – PR and Corporate Communications, as the sports and athleisure footwear brand looks to strengthen its corporate communications and strategic storytelling efforts. In her new role, Grover will oversee corporate communications, media relations, leadership positioning and strategic storytelling for Campus Activewear. Her mandate will also include strengthening the company’s corporate reputation and communication across its brand, business and stakeholder narratives. Grover also shared the appointment on LinkedIn, marking her move into the role at Campus Activewear. Grover brings more than 10 years of experience in public relations and corporate communications. Her experience spans […]
- [PhonePe Celebrates 10 Years With A Film That Tries To Name All 70 Cr Users](https://thebrandbeats.in/phonepe-celebrates-10-years-with-a-film-that-tries-to-name-all-70-cr-users/): PhonePe is marking its 10th anniversary with a film that tries to answer a simple question: how do you show the scale of 70 crore users without simply putting ‘70 crore’ on a screen? Its answer is speed. The film features Shahu Supreme, who holds an Indian record for speaking 494 words per minute, attempting to call out PhonePe users by name at his maximum pace. Even then, naming all 70 crore users would take him 980 consecutive days. The number is the punchline, but it also gives the anniversary campaign a more tangible way to communicate just how large PhonePe’s […]
- [Zepto Marks Gandhi Jayanti With A 1969 Edition Of The Hindu & Ads From That Era](https://thebrandbeats.in/zepto-marks-gandhi-jayanti-with-a-1969-edition-of-the-hindu-ads-from-that-era/): Zepto is delivering a newspaper from 1969, and its pages are a time capsule of India. The special edition of The Hindu, published on October 2, 1969, to mark Mahatma Gandhi’s 100th birth anniversary, carries everything from freedom movement stories and photographs to advertisements from brands that are still around today. But this isn’t just an old newspaper being sold as a collectible. Flip through it and you get a snapshot of what India looked like and what brands looked like in 1969. The edition carries stories and photographs around Gandhi’s life and the freedom movement, including references to the Salt […]
- [RANNR Names Rajkummar Rao As Brand Ambassador](https://thebrandbeats.in/rannr-names-rajkummar-rao-as-brand-ambassador/): RANNR, the sports and athleisure footwear brand from House of Lehar, has brought actor Rajkummar Rao on board as its brand ambassador. Rao will feature in RANNR’s upcoming campaigns and communication across digital, e-commerce, retail, print and outdoor. Watch the campaign   View this post on Instagram   A post shared by RajKummar Rao (@rajkummar_rao) The brand offers footwear across sports, running, walking and lifestyle categories, with products available through its D2C platform, e-commerce and offline channels. The appointment comes as RANNR looks to expand further across sports, athleisure and closed-footwear, while leveraging Lehar Footwear’s existing manufacturing and distribution network.
- [Zomato Says Its HR ‘Doesn’t Work’ In Its Latest Print Ad, Here’s The Catch](https://thebrandbeats.in/zomato-says-its-hr-doesnt-work-in-its-latest-print-ad-heres-the-catch/): Zomato has found a rather unconventional way to talk to HR professionals: blame the HR department. A new Zomato ad doing the rounds on LinkedIn opens with the line “Our HR doesn’t work” a headline that sounds less like advertising and more like an employee complaint waiting to happen. But the visual quickly reveals the joke: the ad features Niharika Mohanty, HR Head at Zomato.  The creative uses the apparent HR fail as a way into a very different conversation food reimbursements and employee meal benefits. The proposition sits around Zomato for Enterprise, with the brand highlighting how businesses can manage […]
- [K2 Communications Appoints Aditi Divekar As National Group Head](https://thebrandbeats.in/k2-communications-appoints-aditi-divekar-as-national-group-head/): K2 Communications has appointed Aditi Divekar as its new National Group Head, as the communications agency strengthens its leadership team and looks to build on its client relationships and business growth.  Divekar also announced her appointment in a LinkedIn post, sharing her excitement about joining K2 Communications as National Group Head.  Divekar brings more than 23 years of professional experience, including over two decades across journalism, research and writing. She has held significant roles at Business Standard and News Wire 18, where she covered a range of industries and public policy matters.  In addition to her journalism experience, Divekar has worked […]
- [PayU Brings Apple Pay to Its Merchant Network In India](https://thebrandbeats.in/payu-brings-apple-pay-to-its-merchant-network-in-india/): PayU has announced the integration of Apple Pay across its merchant network in India, bringing Apple’s contactless payment service to lakhs of merchants. With the integration, customers can use Apple Pay to make payments at participating stores using an iPhone or Apple Watch. For in-store transactions, users can double-click the side button, authenticate using Face ID, Touch ID or their device passcode, and hold their device near a compatible payment terminal. Apple Pay can be used across categories including grocery stores, pharmacies, restaurants, coffee shops, taxis and retail outlets. According to PayU, the integration will also allow merchants using its unified […]
- [OpenAI Eyes $30 Bn Funding Round At $1.4 Trillion Valuation: Report](https://thebrandbeats.in/openai-eyes-30-bn-dollar-funding-round-at-1-point-4-trillion-dollar-valuation-report/): OpenAI is looking to raise at least $30 billion from investors in a new funding round, according to Bloomberg, with the company targeting a valuation of around $1.4 trillion before the new money is added. The discussions are still at an early stage, meaning the size and valuation could change. The fundraising comes after OpenAI pushed back plans for an initial public offering. The company had previously been considering a lower valuation of around $1.2 trillion for a new round, making the latest reported target a significant step up. The new round is expected to act as a bridge, giving OpenAI […]
- [Meta Elevates Tucker Bounds To Lead Communications & Public Affairs](https://thebrandbeats.in/meta-elevates-tucker-bounds-to-lead-communications-public-affairs/): Meta has promoted longtime executive Tucker Bounds to lead its communications and public affairs function, taking over from David Ginsberg, according to internal memos reported by Axios. Ginsberg is moving into a newly created role focused on AI and product innovation. Bounds will oversee Meta’s global communications operation, including corporate, product, internal and CEO communications, along with public affairs. His remit also comes as Meta faces growing attention around AI, platform safety and the regulatory issues surrounding its social media platforms. The transition has been in the works for several years, with Ginsberg describing Bounds’ appointment as part of a long-term […]
- [Flipkart’s F1 Info Services Partners With Casio For After-Sales Service Across India](https://thebrandbeats.in/flipkarts-f1-info-services-partners-with-casio-for-after-sales-service-across-india/): Flipkart’s after-sales arm, F1 Info Services, has partnered with Casio to provide walk-in repair and replacement services for the brand’s products across India. The partnership will cover Casio calculators, watches and electronic musical instruments, with the widest service network being rolled out for calculators. Customers will be able to access calculator repair and replacement services through 250+ service centres across 228 cities and 23 states. For Casio watches and electronic musical instruments, repair services will be available through 25 service centres across 24 cities and 17 states. Customers can find the participating centres and their addresses through Casio’s website and customer […]
- [Mayfair Housing Unveils New Brand Identity As It Enters A New Growth Phase](https://thebrandbeats.in/mayfair-housing-unveils-new-brand-identity-as-it-enters-a-new-growth-phase/): Mayfair Housing is giving its brand identity a contemporary makeover as the 62-year-old Mumbai-based real estate company enters a new phase of growth. The refreshed identity includes a simplified logo, a new wordmark and a more unified visual system across its communication, digital platforms, advertising, sales offices and other customer touchpoints. The idea is to make the brand easier to recognise and more consistent without moving too far away from what existing customers already associate with Mayfair Housing. The timing also reflects a shift in the company’s business. As Mayfair Housing expands across key micro-markets in the Mumbai Metropolitan Region and […]
- [Nancy Gulati Joins SaaS Labs As Head Of Corporate Communications](https://thebrandbeats.in/nancy-gulati-joins-saas-labs-as-head-of-corporate-communications/): Nancy Gulati has joined SaaS Labs as Head of Corporate Communications, taking on the communications mandate at the SaaS company after more than 16 years of experience across strategic communications, public relations and reputation management. She announced the move in a LinkedIn post, sharing that she was starting a new position as Head of Corporate Communications at SaaS Labs. Gulati joins SaaS Labs after more than five years with Truecaller, where she most recently served as Senior Public Relations Manager from July 2023 to August 2026. She previously held the role of Public Relations Manager from May 2021 to August 2026. […]
- [Aman Gupta Invests In FIG Living As Sushant Sharma Takes The Brand Beyond Lighting](https://thebrandbeats.in/aman-gupta-invests-in-fig-living-as-sushant-sharma-takes-the-brand-beyond-lighting/): Aman Gupta, entrepreneur and investor, has invested in FIG Living, a design-led lighting and living brand founded by Sushant Sharma, through SailThru Ventures. The investment brings Gupta and Sharma together again, years after Sharma worked with him at boAt. Sharma is now building FIG Living as an independent entrepreneur. Founded in 2025, FIG Living began with modern, colourful and functional lighting, including table lamps, portable lamps, pendant lights, wall lights and floor lamps. It has since expanded into side tables, accent furniture and tabletop objects as it works towards becoming a broader home and lifestyle brand. FIG Living currently operates at […]
- [Bisleri Joins F4 & Indian Racing League 2026 As Official Hydration Partner](https://thebrandbeats.in/bisleri-joins-f4-indian-racing-league-2026-as-official-hydration-partner/): Bisleri has partnered with Racing Promotion (RPPL) as the Official Hydration Partner of F4 and the Indian Racing League (IRL). The partnership will cover six F4 rounds and four IRL rounds, bringing the packaged drinking water brand into India’s growing motorsport scene. As part of the association, Bisleri will provide hydration support across race-day and festival venues through hydration zones, product integration and on-ground activations. Its logo will feature on the sidepods of race cars, the sleeves of driver racing suits and festival kits, along with other on-ground branding. The partnership will also extend to digital content around the racing calendar. […]
- [MakeMyTrip Unveils New Feature To Refund Flyers When Flight Fares Drop After Booking](https://thebrandbeats.in/makemytrip-unveils-new-feature-to-refund-flyers-when-flight-fares-drop-after-booking/): Booking a flight often comes with a familiar dilemma: book now and risk watching the fare fall later, or wait and hope the price does not climb. MakeMyTrip is now trying to address that uncertainty with a new ‘Price Drop Protection’ feature for flight bookings. The feature is an optional add-on for both domestic and international flights, covering one-way and round-trip bookings. Once selected during checkout, MakeMyTrip tracks the fare of the specific flight after the ticket is issued. The move adds another layer to MakeMyTrip’s existing flight-assurance options, which include products such as Zero Cancellation and Free Date Change. While […]
- [Sprite Brings Spicy Challenges To Its First Digital Game Show ‘Truth & Spice’](https://thebrandbeats.in/sprite-brings-spicy-challenges-to-its-first-digital-game-show-truth-spice/): Sprite is taking its love for spicy food beyond the usual food-and-drink pairing with ‘Sprite Truth & Spice’, an eight-episode digital series that marks the brand’s first move into the game-show format. The show brings celebrities and creators together over spicy food, with each pairing taking on challenges while answering questions and getting into conversations that can get a little unpredictable. The line-up includes comedian Aaditya Kulshreshth and travel creator Larissa D’sa, digital creators Shreya Kalra and Rishabh Jaiswal, and cricketer Arshdeep Singh and Samreen Kaur. Other pairings feature music producer and singer-songwriter Garv Taneja with Nandini Nayal (Gini), actors and […]
- [Partha Ghosh Joins JSW Group As Executive VP & Group Head Of Communications](https://thebrandbeats.in/partha-ghosh-joins-jsw-group-as-executive-vp-group-head-of-communications/): Partha Ghosh has joined JSW Group as Executive Vice President & Group Head of Communications, taking charge of the group’s communications function as he moves from the aviation sector back into a diversified business group. He announced the move in a LinkedIn post and shared that he and his family are moving to Mumbai as part of this new chapter. Ghosh joins JSW Group after more than three years with Air India, where he most recently served as Advisor to the CEO from February 2026 to September 2026, following his role as Global Head of Communications from May 2023 to September […]
- [OpenAI Brings ‘Grandmas’ To Show What ChatGPT Voice Can Do](https://thebrandbeats.in/openai-brings-grandmas-to-show-what-chatgpt-voice-can-do/): OpenAI has brought back three familiar faces for its latest advertising film for ChatGPT Voice, using everyday situations to demonstrate how the AI assistant can move beyond answering questions to helping users get things done. The two-minute film stars actors SJ Mendelson, Lavelle Roby and Constance Brenner as three grandmothers who use ChatGPT Voice while going about their daily activities, including gardening, pottery and driving. The campaign follows their earlier appearance in OpenAI’s July film introducing GPT-Live. The new film opens with Mendelson introducing the updated ChatGPT Voice and highlighting a shift from simply asking an AI questions to using it […]
- [Anthropic Eyes $2 Trillion IPO As Claude Revenue Soars Despite $42 Bn Loss](https://thebrandbeats.in/anthropic-eyes-2-trillion-dollar-ipo-as-claude-revenue-soars-despite-42-bn-dollar-loss/): Anthropic is heading towards a potential stock market debut that could value the Claude maker at more than $2 trillion, putting one of the biggest bets yet on the future economics of AI. The company’s IPO documents, however, show that this growth is coming with an equally massive cost. The company generated nearly $4.6 billion in revenue in 2025, around 12 times its revenue a year earlier. At the same time, Anthropic reported a net loss of nearly $42 billion, while its operating loss widened to $8.06 billion from $2.98 billion in 2024. The headline loss needs some context. Around $34 […]
- [Lay’s Makes Readers Ranbir Kapoor’s Next-Seat Neighbour With A Clever Print Ad](https://thebrandbeats.in/lays-makes-readers-ranbir-kapoors-next-seat-neighbour-with-a-clever-print-ad/): Print ads have a familiar formula: show the product, add a celebrity, make the message clear and hope the reader pauses. Lay’s decided to make that pause a little more personal. With Lay’s Kholo, Ranbir Se Milo, the brand has turned a newspaper ad into a small interactive experience by putting a mirror right where an empty chair should be. And suddenly, the reader isn’t just looking at Ranbir Kapoor. They’re sitting next to him. The execution in The Times of India sets up a simple scene. Ranbir is sitting with his Lay’s, while an empty chair sits beside him. But […]
- [Snapdeal Partners With YouTube Shopping To Bring Creator-Led Shopping To India](https://thebrandbeats.in/snapdeal-partners-with-youtube-shopping-to-bring-creator-led-shopping-to-india/): Snapdeal is teaming up with YouTube as part of the YouTube Shopping affiliate program in India, giving creators another way to turn product recommendations into purchases. Under the partnership, eligible creators can tag products listed on Snapdeal directly in their YouTube videos, Shorts and livestreams. Viewers can then discover the products while watching content and move from the recommendation to the purchase. The partnership builds on Snapdeal’s existing work with creators, particularly around fashion and lifestyle products. Instead of discovering products through traditional listings alone, shoppers can now encounter them through content from creators they already follow. The YouTube Shopping affiliate […]
- [HSBC Mutual Fund Asks Investors To Stay Consistent With SIPs With ‘#StayDiSIPlined’ Campaign](https://thebrandbeats.in/hsbc-mutual-fund-asks-investors-to-stay-consistent-with-sips-with-staydisiplined-campaign/): You can be disciplined about waking up on time, hitting the gym, paying bills and showing up for work. But put a red number on a stock market screen, and suddenly all that discipline can disappear. That contrast is at the heart of HSBC Mutual Fund’s new #StayDiSIPlined campaign, which encourages investors to stay consistent with their SIPs even when markets get bumpy. Built around the line “Discipline for life. DiSIPline for the future,” the campaign plays with the word “disciplined” to put SIP right at the centre of the message. The campaign film, created by Born Hi Digital, follows Arjun, […]
- [Madhavi Kochar Joins Snabbit As Vice President – Communications](https://thebrandbeats.in/madhavi-kochar-joins-snabbit-as-vice-president-communications/): Snabbit has appointed Madhavi Kochar as Vice President – Communications, strengthening its communications leadership as the quick home services platform expands its operations across Indian cities. Kochar joins Snabbit after an 11-year career at Amazon, where she most recently served as Head – IN Stores Communications. In her new role, Kochar will oversee external and internal communications, including corporate reputation, stakeholder engagement and employee communications. Her mandate will also involve shaping Snabbit’s corporate and business narrative as the company continues to scale. Kochar brings around two decades of experience in communications to the role. During her tenure at Amazon, she held […]
- [Nescafé The Brand That Turned Instant Coffee’s Convenience Into A Cultural Habit](https://thebrandbeats.in/nescafe-the-brand-that-turned-instant-coffees-convenience-into-a-cultural-habit/): Think about the last time you made instant coffee. A spoonful of coffee, hot water, maybe a little milk, and you’re done. No coffee machine, no complicated brewing ritual, no waiting around. That simplicity is exactly what made Nescafé such a powerful brand. But its story began much before instant coffee became a morning habit. In the late 1920s, Brazil was dealing with a massive coffee surplus, and Nestlé was challenged to find a way to preserve it.  After an early attempt at coffee tablets fell flat on taste, chemist Max Morgenthaler went back to the lab and eventually developed the […]
- [Voltas Beko Launches ‘Sense Toh Banta Hai’ Campaign With Manoj Pahwa](https://thebrandbeats.in/voltas-beko-launches-sense-toh-banta-hai-campaign-with-manoj-pahwa/): Voltas Beko, the home appliances joint venture between Voltas and Arçelik, has launched its new brand campaign, ‘Sense Toh Banta Hai’, positioning practical innovation and everyday value at the centre of its communication. The campaign features actor Manoj Pahwa in a series of digital films for the brand’s refrigerator and washing machine categories. Using humour and familiar household situations, the films aim to communicate product benefits in a more relatable manner while reinforcing the brand’s proposition around making smarter appliance choices. The campaign marks the next phase of Voltas Beko’s broader brand movement, which has included consumer activations across key markets. […]
- [Bisleri International Continues Ladakh Marathon Partnership As Official Hydration Partner For Third Year](https://thebrandbeats.in/bisleri-international-continues-ladakh-marathon-partnership-as-official-hydration-partner-for-third-year/): Bisleri International has renewed its association with the High Altitude Sports Foundation Ladakh (HAFL) as the Official Hydration Partner of the Ladakh Marathon for the third consecutive year. The partnership places the packaged drinking water brand across one of India’s prominent high-altitude endurance sporting events, giving it an opportunity to engage with runners and athletes across endurance, fitness and outdoor sports. As part of the association, Bisleri will provide on-ground hydration support across the marathon’s various race formats, including the 122 km Silk Route Ultra, 72 km Khardung La Challenge, 42 km Full Marathon, 21 km Half Marathon, 11.2 Km Run […]
- [Softline Refreshes Brand Identity As It Expands Into Lingerie, Athleisure & Outerwear](https://thebrandbeats.in/softline-refreshes-brand-identity-as-it-expands-into-lingerie-athleisure-outerwear/): Softline, the women’s apparel brand from Rupa, has unveiled a refreshed brand identity as it looks to make its collections more contemporary and relevant to changing consumer lifestyles. The refresh spans its Lingerie, Athleisure and Outerwear categories, with a new visual direction built around brighter colours, floral elements and cleaner design. The idea is to give the brand a more current look without moving too far away from the comfort and familiarity it has built over the years. The updated collections include bras, camisoles, panties, leggings and pants, designed for everyday use across work, travel, fitness and leisure. The focus is […]
- [Ranbir Kapoor Brings Five Of His Iconic Characters To Life For Flux Theory](https://thebrandbeats.in/ranbir-kapoor-brings-five-of-his-iconic-characters-to-life-for-flux-theory/): Ranbir Kapoor has entered the Indian FMCG space, but not with another celebrity-backed product line. Kapoor has launched Flux Theory, a new shower brand he has founded with Advay Jhunjhunwala and venture-building platform Think9. To introduce the brand, Flux Theory has released a campaign film that brings together five of Kapoor’s most recognisable characters: Barfi, Bunny, Jordan, Ayan and Shiva. The idea is simple: the person you are in one moment may not be the person you want to be in the next. The shower, in Flux Theory’s world, becomes that little reset point. A place to pause, pick a mood […]
- [Ankit Dave Joins Arvind SmartSpaces As Head Of Marketing](https://thebrandbeats.in/ankit-dave-joins-arvind-smartspaces-as-head-of-marketing/): Ankit Dave has joined Arvind SmartSpaces as Head of Marketing, marking his latest move in a career spanning more than 11 years across marketing, digital and the real estate sector. Dave announced the move through a LinkedIn post. Dave joins Arvind SmartSpaces from House of Hiranandani, where he spent more than seven years and most recently served as Head – Digital Marketing & Presales. During his tenure, he worked across digital marketing and presales, with a focus on customer acquisition and digital initiatives for the real estate business. Dave’s career has largely been centred around marketing and digital functions within the […]
- [Alia & Ranbir Turn Tiny Moments Into Big Shopping Plans For Myntra](https://thebrandbeats.in/alia-ranbir-turn-tiny-moments-into-big-shopping-plans-for-myntra/): Myntra has brought brand ambassadors Alia Bhatt and Ranbir Kapoor together for its latest campaign for the Big Fashion Festival (BFF), building its festive shopping narrative around a simple idea: when the deal is good enough, almost anything can become a reason to shop. Created by Tilt Brand Solutions, the campaign uses a series of humorous films in which ordinary, often inconsequential moments trigger elaborate chains of imagination that eventually lead to one destination, a Myntra shopping cart. The Big Fashion Festival goes live on October 8.  Ranbir Kapoor features in films built around everyday situations that quickly spiral out of […]
- [SKINN Appoints Ayushmann Khurrana & Sobhita Dhulipala As Brand Ambassadors](https://thebrandbeats.in/skinn-appoints-ayushmann-khurrana-sobhita-dhulipala-as-brand-ambassadors/): SKINN, the fine fragrance brand from House of Titan, has brought actors Ayushmann Khurrana and Sobhita Dhulipala on board as its new brand ambassadors. The association comes with SKINN’s latest campaign, ‘Make Every Moment Special’, which takes a simple approach to fragrance: you don’t need a big occasion to wear it. The campaign film follows Khurrana and Dhulipala through their individual everyday moments as they get ready, use fragrance and go about their routines. Their stories eventually meet under a star-filled night sky, turning an ordinary day into something a little more memorable. At the heart of the campaign is SKINN’s […]
- [IIT Madras Targets 1,000 Startups By 2032, With One IPO Every Month](https://thebrandbeats.in/iit-madras-targets-one-thousand-startups-by-twenty-thirty-two-with-one-ipo-every-month/): IIT Madras is setting a much bigger target for its startup ecosystem. The institute aims to have around 1,000 startups under its fold by 2032, with at least one of them expected to reach the public markets every month. The target was announced by IIT Madras Director Prof V. Kamakoti at the IIT Madras Alumni Association’s Sangam 2026 meet in Bengaluru. The institute currently has 583 incubated startups with a combined valuation of around Rs 83,000 crore. IIT Madras currently incubates roughly 100 startups every year, according to Kamakoti. Interestingly, about 75% of these startups are founded by people from outside […]
- [Flipkart Asks ‘Are You Really Gen Z?’ In New Big Billion Days Campaign](https://thebrandbeats.in/flipkart-asks-are-you-really-gen-z-in-new-big-billion-days-campaign/): The McCann India campaign uses Gen Z slang, internet culture and CAPTCHA-inspired challenges to unlock exclusive fashion and beauty offers on Flipkart. Flipkart is taking a playful approach to the question of who gets to claim Gen Z culture with its latest Big Billion Days campaign, ‘Are You Really Gen Z?’ Conceptualised in partnership with McCann India, the campaign turns the language, memes and cultural cues associated with Gen Z into a test that users must clear to access select fashion and beauty offers. At the centre of the campaign is an observation about how brands and audiences increasingly borrow Gen […]
- [Madhusudan Frozen Names Madhuri Dixit As Brand Ambassador](https://thebrandbeats.in/madhusudan-frozen-names-madhuri-dixit-as-brand-ambassador/): Madhusudan Frozen, the frozen foods arm of Madhusudan, has appointed actor Madhuri Dixit as its brand ambassador for a two-year association. The partnership comes as the brand expands beyond its established dairy business into frozen vegetables and ready-to-cook foods. Through the association, Madhusudan Frozen plans to build awareness around its range of convenient food products and its farmer-to-freezer approach. Madhuri Dixit will be the face of the brand as it looks to connect with consumers across age groups and introduce frozen foods as a practical option for everyday cooking. The company’s frozen foods portfolio includes rapid-frozen vegetables and ready-to-cook products. The […]
- [Stayfree’s #BetaStayfreeLeAana Campaign Puts Sons At The Centre Of Period Conversations This Daughter’s Day](https://thebrandbeats.in/stayfrees-betastayfreeleaana-campaign-puts-sons-at-the-centre-of-period-conversations-this-daughters-day/): Period conversations have traditionally been framed around girls and women. Stayfree’s latest campaign takes a different route, asking what happens when boys are brought into that conversation early on. Ahead of Daughter’s Day, Stayfree has unveiled the latest digital film under its #BetaStayfreeLeAana campaign, reinforcing its message that normalising periods is not only about making girls comfortable with menstruation, but also about raising boys who understand that it is a natural part of life. The campaign, conceptualised by Team WPP, builds on Stayfree’s long-running “It’s Just a Period” platform, which has focused on breaking period-related taboos by involving families in the […]
- [TPG Exits FirstCry Parent Brainbees Solutions With Rs 202 Cr Stake Sale](https://thebrandbeats.in/tpg-exits-firstcry-parent-brainbees-solutions-with-rs-202-cr-stake-sale/): Private equity firm TPG has exited FirstCry’s parent company Brainbees Solutions by selling its entire 2.21% stake through a bulk deal worth about Rs 202 Cr. TPG, through its investment arm NewQuest Asia Investments III, sold around 1.2 Cr shares at Rs 175.15 apiece, according to NSE data. The transaction took place on September 24, with the shares sold at a roughly 2.4% discount to FirstCry’s previous closing price. Goldman Sachs Investments Mauritius I bought 68 Lakh shares at Rs 175 apiece for around Rs 119 Cr, while the buyer of the remaining shares has not been disclosed. TPG held the […]
- [Clinic Plus Shows How Daughters Become Their Mothers’ Greatest Strength In ‘#MaaKiMazbooti’ Campaign](https://thebrandbeats.in/clinic-plus-shows-how-daughters-become-their-mothers-greatest-strength-in-maakimazbooti-campaign/): There are plenty of stories about mothers teaching their daughters to be strong. Clinic Plus takes a different route with its latest Daughters’ Day film, asking what happens when that strength comes back to the mother. Built around the thought ‘Maa ki Majboori nahi, Beti Hoti hai Maa ki Mazbooti’, the film from Clinic Plus’ long-running #MeriBetiStrong platform turns the spotlight on a daughter who gradually understands what her mother is going through and eventually becomes the person who gives her the courage to choose herself. Conceptualised by Ogilvy India, the campaign takes the mother-daughter narrative a step further, exploring how […]
- [Samay Raina Posts A Phone Review & Then Lets His Caption Do The Damage](https://thebrandbeats.in/samay-raina-posts-a-phone-review-then-lets-his-caption-do-the-damage/): Samay Raina has found a rather entertaining way to review the AI+ Nova 2 Pro smartphone. In the latest campaign video, he hands the phone to Tanmay Bhat to get his reaction and the quick exchange immediately gives the ad the feel of friends fooling around rather than a conventional product pitch. The playful chemistry continues when Raina calls another person, Rahul, over to check out the phone. As the attention shifts to Rahul, Tanmay quietly walks out of the room, adding a small comic beat. Raina then shows Rahul the phone’s customisable back-panel lighting, keeping the product conversation woven into […]
- [Shaya By CaratLane Ropes In Shreya Ghoshal As Brand Ambassador](https://thebrandbeats.in/shaya-by-caratlane-ropes-in-shreya-ghoshal-as-brand-ambassador/): Shaya by CaratLane has named singer Shreya Ghoshal as its new brand ambassador, marking a new phase for the silver jewellery brand as it celebrates its eighth anniversary. The partnership will debut with the brand’s latest campaign, ‘Stories Written in Silver’, which positions silver jewellery as a part of everyday style, individuality and self-expression. As part of the association, Shaya has also unveiled a reimagined version of ‘Chandni Raatein’, with Ghoshal lending her voice to the brand’s new campaign. Shaya says the collaboration brings together Ghoshal’s musical identity and the brand’s contemporary approach to silver jewellery. The appointment comes as Shaya […]
- [Amazon To Invest $3 Bn In India Quick Commerce Business By 2030: Report](https://thebrandbeats.in/amazon-to-invest-3-bn-dollars-in-india-quick-commerce-business-by-2030-report/): Amazon is planning to invest $3 billion in its India quick commerce business by 2030, according to two people familiar with the company’s plans. The investment is expected to be split between $1 billion by the end of 2027 and another $2 billion through 2030. Amazon did not comment on the investment figures reported by Reuters. The planned spending comes as quick commerce has become a major part of urban shopping in India, with platforms offering deliveries within minutes across categories ranging from groceries and daily essentials to electronics. The market, currently estimated at about $19 billion, is projected by Datum […]
- [Mygate Rolls Out Community Carpooling Feature To Make Shared Commutes Easier](https://thebrandbeats.in/mygate-rolls-out-community-carpooling-feature-to-make-shared-commutes-easier/): Mygate has introduced a carpooling feature that allows residents to find and coordinate shared rides with neighbours travelling on similar routes. The feature is designed around residential communities, allowing users to create or discover rides based on their daily commute. Residents can set up recurring rides, add destinations, mention the number of available seats and leave additional details such as preferred pickup points or car information. The company said the feature could also help reduce individual commuting costs and fuel consumption. According to Mygate, if 20% of its 5.7 million residents use the carpooling feature, it could potentially save around 18.2 […]
- [Bridgestone India Marks 30 Years With New Campaign Highlighting Safety & Mobility](https://thebrandbeats.in/bridgestone-india-marks-30-years-with-new-campaign-highlighting-safety-mobility/): Bridgestone India has marked 30 years in the country with the launch of its latest digital film, ‘Tyres Carry Life’, built around the idea that tyres carry more than vehicles they carry people, their journeys and everyday moments. The film focuses on the responsibility that comes with making a product that is closely linked to people’s safety and mobility. It highlights how decisions across tyre design, engineering, testing and manufacturing can have an impact long after a tyre leaves the factory. The campaign draws from Bridgestone founder Shojiro Ishibashi’s philosophy of ‘Serving Society with Superior Quality.’ In the film, the idea […]
- [Libas Enters Jewellery Category With 100+ Styles Across Festive & Wedding Wear](https://thebrandbeats.in/libas-enters-jewellery-category-with-100-plus-styles-across-festive-wedding-wear/): Libas has entered the jewellery category, expanding beyond its core apparel business as the Indian fashion brand looks to build a wider product portfolio. The brand has launched a collection of 100+ jewellery styles, including jewellery sets, mangalsutras, necklaces and chains, bangles and earrings. Priced between R 399 and Rs 1,299, the range includes gold-plated, silver-plated and oxidised jewellery, with anti-tarnish finishes. The collection is currently available through Libas’ website, app and leading marketplaces. The brand plans to introduce the jewellery range at its exclusive brand outlets in a subsequent phase. The category is being positioned around festive and wedding occasions, […]
- [Cashfree Brings Biswa Kalyan Rath On Board For ‘Mithai Joint Family’ Payment Gateway Campaign](https://thebrandbeats.in/cashfree-brings-biswa-kalyan-rath-on-board-for-mithai-joint-family-payment-gateway-campaign/): Cashfree has launched its festive campaign, ‘Mithai Joint Family’, featuring comedian Biswa Kalyan Rath. The campaign uses the familiar Diwali experience of soan papdi being passed from one household to another to make a point about payment gateways. The campaign opens with Biswa talking about the soan papdi box that shows up every Diwali but rarely gets eaten. He then introduces the idea of a “mithai joint family” — an assorted box where soan papdi sits alongside sweets that people actually want. Cashfree uses this as a comparison for the payments category. According to the campaign, payment success rates have become […]
- [Aparna Mehrotra Joins Universal Sompo General Insurance As Assistant VP](https://thebrandbeats.in/aparna-mehrotra-joins-universal-sompo-general-insurance-as-assistant-vp/): Aparna Mehrotra has joined Universal Sompo General Insurance as Assistant Vice President, Strategic Lead, Communications, Public Relations & Social Media, taking on a new mandate across corporate communications, PR, brand and social media. She announced the move in a LinkedIn post, describing the appointment as a new chapter that will bring together her experience across PR, brand, marketing and social media. Mehrotra joins Universal Sompo General Insurance after more than four years with SBI General Insurance, where she most recently served as Chief Manager – Corporate Communications from May 2024 to July 2026. She previously held the positions of Senior Manager […]
- [Agentic Commerce: When AI Moves From Helping You Shop To Doing The Shopping](https://thebrandbeats.in/agentic-commerce-when-ai-moves-from-helping-you-shop-to-doing-the-shopping/): Ever wished you could tell your shopping assistant, ‘Find me the best running shoes under Rs 5,000, make sure they arrive by Friday, and don’t wake me up with 27 questions?’ Welcome to agentic commerce, the next big buzzword making its way into conversations around artificial intelligence, e-commerce, payments and brand strategy. The idea is simple, but its implications are anything but. Instead of merely helping consumers search for products, AI agents could take on parts of the shopping journey, from discovering options and comparing prices to placing orders and arranging repeat purchases. In other words, the shopping assistant is no […]
- [Jeevansathi Finds The One, Gillette Gets Him Wedding-Ready In New OOH Collaboration](https://thebrandbeats.in/jeevansathi-finds-the-one-gillette-gets-him-wedding-ready-in-new-ooh-collaboration/): Finding the right groom is one thing. Making sure he is wedding-ready is apparently another. Jeevansathi and Gillette have teamed up for a playful outdoor campaign that splits the matchmaking journey into two parts finding the groom and grooming him for the big day. The collaboration has taken over a billboard on Mumbai’s Western Express Highway, with two adjoining creatives delivering the punchline. The first, from Jeevansathi, reads “WE ‘FIND’ THE GROOM”, while Gillette’s adjoining billboard completes the thought with “WE ‘MAKE’ HIM GROOMED.” The visual brings together the two brands’ roles in the wedding journey: Jeevansathi takes on the matchmaking, […]
- [Axis Mutual Fund Partners With Grip Invest To Offer Equity, Debt & Gold Funds](https://thebrandbeats.in/axis-mutual-fund-partners-with-grip-invest-to-offer-equity-debt-gold-funds/): Axis Mutual Fund, one of India’s leading asset management companies, today announced its partnership with Grip Invest, one of India’s fixed-income investments platforms. The schemes of Axis Mutual Fund will be available for Investments on the Grip Invest app. Axis Mutual Fund continues to expand its digital distribution footprint through strategic fintech partnerships that make investing more accessible, simple and convenient for investors. The partnership with Grip Invest is aligned with Axis Mutual Fund’s philosophy of enabling investors to access a wide range of investment solutions through various platforms.  Through Grip Invest, investors will be able to access select equity, debt […]
- [Tomojit Bhattacharjee Joins As Additional GM, Corporate Communications At DMRC](https://thebrandbeats.in/tomojit-bhattacharjee-joins-as-additional-gm-corporate-communications-at-dmrc/): Tomojit Bhattacharjee has been appointed Additional General Manager, Corporate Communications at Delhi Metro Rail Corporation (DMRC), taking on the new role after more than 18 years with the organisation. Bhattacharjee announced the appointment in a LinkedIn post, sharing that he was starting a new position as Additional General Manager, Corporate Communications at DMRC. He has been associated with Delhi Metro Rail Corporation since May 2008. Before taking up his current position in September 2026, he served as Joint General Manager from September 2023 to September 2026, Senior Deputy General Manager from September 2020 to September 2023, Deputy General Manager from August […]
- [Ambrane Takes A Dig At Exes, Tangled Cables & Daily Chaos In Delhi Metro Campaign](https://thebrandbeats.in/ambrane-takes-a-dig-at-exes-tangled-cables-daily-chaos-in-delhi-metro-campaign/): Your charging cable may not be able to fix your love life, but Ambrane is making sure it can at least survive it. Ambrane has taken over three Delhi Metro trains with a playful outdoor campaign centred entirely on its charging cables. Instead of leaning into the usual tech advertising vocabulary of watts, speeds and specifications, the brand has turned familiar everyday situations, tangled cables, long workdays, relationships and the daily race for a metro seat into punchlines.  One of those lines is: “Unlike your ex, these don’t break up.” The heart-shaped cable visual, spotted across the Delhi Metro, turns cable […]
- [Wow! Momo & Sprite Bring Korean-Inspired Food Experience To India With Korean Karnival](https://thebrandbeats.in/wow-momo-sprite-bring-korean-inspired-food-experience-to-india-with-korean-karnival/): Korean culture has been having a very visible moment in India. From K-pop and K-dramas to fashion, beauty and food, Korea has become increasingly familiar to a younger audience. Wow! Momo Foods is now looking to tap into that interest through its latest campaign, Korean Karnival, in partnership with Sprite. Running from September 4 to October 4, the campaign spans Wow! Momo, Wow! China and Wow! Chicken, bringing Korean-inspired offerings across all three brands under one campaign. Wow! Momo’s menu includes Chicken Korean Spicy Momo and Corn Cheese Korean Spicy Momo, while Wow! China is offering Chilli Oil Noodles with Korean […]
- [Rungta Steel Brings Shah Rukh Khan, Alia Bhatt & Ranbir Kapoor Together For New TVC](https://thebrandbeats.in/rungta-steel-brings-shah-rukh-khan-alia-bhatt-ranbir-kapoor-together-for-new-tvc/): Rungta Steel has launched a new television commercial featuring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor, bringing the three Bollywood stars together in a humorous brand film centred on the strength of its TMT bars. The latest campaign uses entertainment and a light-hearted conversation to build consumer engagement, while keeping the product’s core proposition strength and reliability at the centre of the narrative. Set in a brand-room environment, the TVC brings Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together for an interaction around Rungta Steel. The film uses the personalities of the three celebrities to create a lively and […]
- [Anthropic Launches Claude Opus 5.5 With Lower Costs & Stronger Agentic Capabilities](https://thebrandbeats.in/anthropic-launches-claude-opus-5-5-with-lower-costs-stronger-agentic-capabilities/): Anthropic has launched Claude Opus 5.5, the first model in its new Claude 5.5 family, as the AI company continues to push toward models capable of handling longer and more complex tasks with greater efficiency. Released on September 22, the model is designed particularly for agentic coding, computer use and knowledge work. Anthropic says Opus 5.5 performs at the level of its top-tier Claude Fable 5.1 on most work, while costing 40% less to run than the previous-generation Opus 5.  Cost efficiency is one of the key changes accompanying the launch. Anthropic has priced Claude Opus 5.5 at $4 per million […]
- [Truecaller Partners With LinkedIn To Bring Verified Professional Profiles To Caller ID](https://thebrandbeats.in/truecaller-partners-with-linkedin-to-bring-verified-professional-profiles-to-caller-id/): Getting a call from an unfamiliar number can often mean making a quick decision about whether to pick up. That becomes even more relevant at work, where calls can come from recruiters, clients, suppliers, founders, or other professional contacts who may not already be saved in a phonebook. Truecaller is looking to add more context to those calls through a new partnership with LinkedIn. The integration brings professional details such as a person’s workplace and job title to Truecaller’s Caller ID, giving recipients more information about the person behind an unknown number. Truecaller, which has more than 500 million users globally, […]
- [Deloitte India & CAST Partner To Drive AI-Led Application Modernisation Across Asia-Pacific](https://thebrandbeats.in/deloitte-india-cast-partner-to-drive-ai-led-application-modernisation-across-asia-pacific/): Deloitte India and CAST have entered into a strategic alliance to help enterprises across Asia-Pacific and Japan modernise their application environments and optimise technology portfolios using AI and software intelligence. The partnership will combine Deloitte’s consulting, engineering and transformation expertise with CAST’s technology for mapping and analysing enterprise software. The companies aim to help organisations gain a clearer view of complex application estates and make more informed decisions around modernisation, cloud migration, AI adoption and technology investments. The alliance addresses a common challenge for enterprises managing technology environments that have expanded through years of acquisitions, business changes and decentralised investments. Such […]
- [Nuuk Takes SĒRV MAX To Ladakh In New Campaign Featuring SlowCheeta & Morup Namgyal](https://thebrandbeats.in/nuuk-takes-serv-max-to-ladakh-in-new-campaign-featuring-slowcheeta-morup-namgyal/): Nuuk has unveiled a new campaign film for SĒRV MAX, taking the brand’s multi-cook kettle out of the conventional kitchen and into the mountains of Ladakh. Featuring actor and rapper Chaitnya Sharma, popularly known as SlowCheeta, alongside Padma Shri awardee and Ladakhi folk musician Morup Namgyal, the campaign brings together contemporary culture and local heritage to explore a simple idea: how food and warmth can make unfamiliar surroundings feel like home. The film has been conceptualised in collaboration with Current Form Collective and Pick Films. Rather than showcasing SĒRV MAX in a conventional home setting, the campaign places the appliance in […]
- [AI May Change Discovery But Brands Still Have To Create Demand: FTA Global’s Senthil Hariram](https://thebrandbeats.in/ai-may-change-discovery-but-brands-still-have-to-create-demand-fta-globals-senthil-hariram/): Marketing has become a game of numbers where clicks, conversions, and acquisition costs can make growth look neatly measurable. But consumers do not experience brands through dashboards. They remember what a brand stands for, what problem it solves, and whether they trust it. For FTA Global, this makes the bigger challenge less about chasing every new marketing metric and more about understanding what actually creates long-term brand value in a market shaped by AI, performance marketing, creator influence, and increasingly informed consumers. Senthil Kumar Hariram, Founder & Managing Director of FTA Global, discusses how brands can stay adaptable without losing their […]
- [Shilpa Shetty Joins ZOFF Foods’ ‘Know The Brand’ Campaign To Drive Awareness Around Spice Quality](https://thebrandbeats.in/shilpa-shetty-joins-zoff-foods-know-the-brand-campaign-to-drive-awareness-around-spice-quality/): ZOFF Foods has extended its ‘Know The Brand’ campaign with Brand Ambassador and Bollywood actor Shilpa Shetty, taking its conversation around spice quality and adulteration to a wider consumer audience. The latest phase builds on the campaign’s initial focus on encouraging consumers to look beyond price, packaging and brand familiarity when buying spices. Through her association, Shetty reinforces the idea that consumers should be more conscious of what goes into the products they bring into their kitchens. The latest video featuring Shilpa Shetty builds on the questions raised in the first phase of #KnowTheBrand, shifting the conversation from awareness towards consideration […]
- [Aashish Agarwal Named CEO Of 360 ONE WAM Group](https://thebrandbeats.in/aashish-agarwal-named-ceo-of-360-one-wam-group/): 360 ONE has appointed Aashish Agarwal as Chief Executive Officer of the 360 ONE WAM Group, where he will work with the firm’s founders to drive the next phase of the business. As part of the leadership changes, Karan Bhagat, currently Managing Director and CEO, will take on the role of Vice Chairman while continuing as Managing Director. He will focus on group strategy, capital allocation and key client and institutional relationships. Yatin Shah, Co-Founder of 360 ONE, will continue to lead the firm’s wealth management business, which has been a core part of the group’s growth over the past decade. […]
- [Godrej HIT Rolls Out New Anti Roach Gel TVC Featuring Shefali Shah](https://thebrandbeats.in/godrej-hit-rolls-out-new-anti-roach-gel-tvc-featuring-shefali-shah/): Godrej HIT, the household insecticide brand from Godrej Consumer Products (GCPL), has launched a new television commercial for its HIT Anti Roach Gel, featuring actor Shefali Shah. The campaign revisits the brand’s proposition of tackling cockroach infestations at the source, rather than simply killing individual cockroaches. The new film presents the problem as a high-stakes military operation, with the cockroach infestation treated as the enemy. Created entirely in-house by Lightbox, GCPL’s creative studio, the film draws on the everyday challenge of dealing with cockroaches in Indian homes and turns it into a war-room-style mission. The TVC opens with a sniper reporting […]
- [Joy Personal Care Appoints Tamannaah Bhatia As Face Of Its Lotion Portfolio](https://thebrandbeats.in/joy-personal-care-appoints-tamannaah-bhatia-as-face-of-its-lotion-portfolio/): Joy Personal Care, the home-grown skincare brand from RSH Global, has appointed actor Tamannaah Bhatia as the new face of its lotion and cream portfolio. The partnership will be rolled out through a multi-platform campaign spanning television, digital and social media, with the brand’s Honey & Almonds Deep Nourishing Body Lotion at the centre of the campaign. The body lotion is formulated with honey and 100% pure almond oil and is positioned around nourishing and softening the skin. Through the association with Tamannaah, Joy Personal Care aims to bring a contemporary and recognisable face to its everyday skincare range. Tamannaah’s two-decade […]
- [CCI Approves L’Oréal India’s Acquisition Of Onesto Labs, Parent Of Personal Care Firm Innovist](https://thebrandbeats.in/cci-approves-loreal-indias-acquisition-of-onesto-labs-parent-of-personal-care-firm-innovist/): The Competition Commission of India (CCI) has approved L’Oréal India’s proposed acquisition of 100% of Onesto Labs, the parent company of digital-first personal care platform Innovist. The approval clears a regulatory step for the transaction, which was first announced by L’Oréal in June 2026. Financial details of the deal have not been disclosed. According to the CCI, the proposed combination involves L’Oréal India acquiring the entire shareholding of Onesto Labs. L’Oréal India, a wholly owned subsidiary of L’Oréal SA, has been operating in India since 1994 and currently has a portfolio of 26 brands, including L’Oréal Paris, Garnier, Maybelline New York […]
- [AnyMind Group Unveils AnyCreator Stream To Drive Live-Stream Monetisation For Creators](https://thebrandbeats.in/anymind-group-unveils-anycreator-stream-to-drive-live-stream-monetisation-for-creators/): AnyMind Group has launched AnyCreator Stream, a web-based platform designed to give creators and live streamers a single place to manage their live-streaming performance, brand campaigns, and earnings. The platform allows creators to connect supported live-streaming channels, view performance data, discover brand campaign opportunities, and keep track of campaign earnings and payments. At launch, AnyCreator Stream supports YouTube Live, giving creators a way to connect their live-streaming activity with potential brand partnerships and monetisation opportunities. The platform also connects with AnyTag, AnyMind Group’s influencer marketing platform. Through this integration, marketers can find and activate creators for live-streaming campaigns, manage campaign activities, […]
- [Disha Sanghvi Joins Sarvam As Brand & Communications Lead](https://thebrandbeats.in/disha-sanghvi-joins-sarvam-as-brand-communications-lead/): Disha Sanghvi has joined Sarvam as Brand and Communications Lead, taking on the mandate of shaping the company’s brand and communications as it works towards defining India’s position in frontier AI. She announced the move in a LinkedIn post, describing the transition as a natural extension of her experience across journalism, financial services and marketing, and her interest in making complex subjects easier to understand. Sanghvi brings more than a decade of experience across journalism, corporate communications, public relations and marketing. Before joining Sarvam, she was with ZET as GM & Head, Marketing Communication and PR from December 2025 to August […]

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