Case Studies
When ‘Mazboot Jod Hai, Tootega Nahi’ Became A National Catchphrase
Where It All Started No boardrooms. No briefcases. Just two brothers, a handful of pigment emulsions, and a quiet fire...
From Tiffin Boxes To TV Ads: Why ‘Amul Doodh Peeta Hai India’ Still Lives Rent-Free In Our Heads
Picture this: you’re a kid, sitting on your couch in your school uniform, glass of milk half-full, when suddenly ‘Amul...
When McDonald’s Went Masala: The Curious Case Of The Maharaja Of Fast Food
‘I’m lovin’ it.’ But what happens when McDonald’s lands in a country where beef is off-limits and chicken tikka rules?...
From British Beginnings To Indian Hearts: The Story That Made Cadbury A Household Name
Where It All Started Picture this: it’s midnight, your brain’s tired, your heart’s a little dramatic, and your sweet tooth...