Marketing
POP Unveils POPchop To Offer Pay-in-3 Credit On POPshop With LazyPay
POP, the fintech and commerce platform targeting Gen Z and young India, has launched POPchop, a Pay-in-3 offering developed in...
HPCL Unveils Rajasthan-Inspired Brand Identity Under ‘Rajasthan ri Rag Rag Ma Mharo HP’ Campaign
Hindustan Petroleum Corporation Limited (HPCL) has unveiled a Rajasthan-inspired visual identity across its customer touchpoints in the state as part...
FlixBus Signs MoU With Ministry Of Tourism To Promote India As A Global Destination
FlixBus has signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to jointly promote India...
Emporio Armani Names Farhan Akhtar As Brand Ambassador For Watches In India
Emporio Armani has appointed actor and filmmaker Farhan Akhtar as its new brand ambassador for watches in India, bringing the...
Foodstrong Names Sara Ali Khan As Its Brand Ambassador
Foodstrong, the Indian health food and nutrition brand, has signed actor Sara Ali Khan as its brand ambassador as it...
Ranveer Singh Joins Ray-Ban As Its First Brand Ambassador In India
Ranveer Singh has joined Ray-Ban and Ray-Ban Meta as their first-ever brand ambassador in India, bringing the actor on board...
BIRKENSTOCK Steps Into Personal Care With Care Essentials In India
BIRKENSTOCK is stepping into personal care in India with the launch of Care Essentials, bringing the brand’s 250-year association with...
Apple Pay Arrives In India, Zomato, District & Blinkit Bring The Brand Banter
Apple Pay has officially entered India, and the brands under Eternal are wasting little time finding their own ways to...
Honda Motorcycle & Scooter India Joins BB Racing As Title Sponsor For ISRL Season 3
Honda Motorcycle & Scooter India (HMSI) is getting deeper into India’s Supercross scene, joining Panchshil Realty-backed BB Racing as the...
Why The Strongest Brands Often Mirror The People Buying Them
A consumer choosing between two sneakers may not always be comparing cushioning, durability and price. Someone picking a motorcycle may...