Buzz
From Memes To Marketing: 6 Social Media Handles Doing It Right
For years, sectors such as finance, insurance, and government services have been associated with formal communication, lengthy announcements, and corporate...
Zepto Discloses ED Summons To Founders Ahead of IPO Filing
Quick commerce startup Zepto has disclosed that its founders, Aadit Palicha and Kaivalya Vohra, were summoned by the Enforcement Directorate...
ChatGPT Becomes Fastest App To Hit 1 Bn Monthly Active Users: Reports
OpenAI's ChatGPT has crossed the milestone of 1 billion monthly active users, becoming the fastest app in history to reach...
Vi Mocks Airtel ‘Priority Postpaid’, Urges Users To Rethink Their Network Choice
Airtel launched a new postpaid service called Priority Postpaid, powered by 5G Standalone (SA) network slicing technology that carves out...
D2C Explained: The Business Model Behind Modern Brands
A decade ago, launching a consumer brand in India followed a familiar playbook. You needed distributors, retail shelf space, and...
A New Mangaldeep Film Shows Why Inclusion Works Best When It’s Built Into the Product
Mangaldeep has released a new film inspired by its Sixth Sense Programme, an initiative that has quietly become an integral...
Google’s First Page Is No Longer Enough: Why 76% of Brands Are Invisible to AI Search
For more than two decades, digital marketing had a clear objective: rank on Google. Brands invested millions in SEO, content...
Creators Aren’t Influencers Anymore…They’re Businesses
There was a time when being a creator simply meant posting content online and hoping a brand would DM you...
LinkedIn Challenges MCA & RoC Penalties On Satya Nadella In SBO Disclosure Dispute
LinkedIn has moved the Delhi High Court challenging penalties imposed by the Registrar of Companies on Microsoft CEO Satya Nadella,...
Protein-Led Consumption Rises As Instamart Reports 150% Growth In Orders
Instamart has reported a 150% rise in protein-related orders over the last two years, highlighting a growing consumer shift towards...