Latest
KISNA Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities
KISNA Diamond and Gold Jewellery has launched its nationwide ‘KISNA Shop Sparkle Win Campaign ’26’,...
Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT
As consumers increasingly turn to AI tools to discover products and make buying decisions, Razorpay...
YouTube Changes Shorts Algorithm To Prioritise Original Content Over Reposts
YouTube is changing how its Shorts recommendation system treats reused content, with greater priority now...
Marketing
Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT
As consumers increasingly turn to AI tools to discover products and make buying decisions, Razorpay...
POP Unveils POPchop To Offer Pay-in-3 Credit On POPshop With LazyPay
POP, the fintech and commerce platform targeting Gen Z and young India, has launched POPchop,...
HPCL Unveils Rajasthan-Inspired Brand Identity Under ‘Rajasthan ri Rag Rag Ma Mharo HP’ Campaign
Hindustan Petroleum Corporation Limited (HPCL) has unveiled a Rajasthan-inspired visual identity across its customer touchpoints...
Business
Jio Platforms Rs 37,700 Crore IPO To Become India’s Biggest Public Issue
Jio Platforms, the digital and telecom arm of Reliance Industries, is set to launch its...
Apple Tightens Mac Privacy Controls As AI Agents Gain Access To User Data
Apple is planning additional controls for Full Disk Access on Mac as AI agents become...
DoorDash To Create 3,000 Jobs In India With New Hyderabad Technology Hub
DoorDash is expanding its India operations with a new global technology hub in Technology Hub,...
Buzz
Buzzword Breakdown: SoLoMo And The Convergence Of Social, Local & Mobile Marketing
A consumer sees a reel for a new café on Instagram. They check its location,...
Zepto Marks Gandhi Jayanti With A 1969 Edition Of The Hindu & Ads From That Era
Zepto is delivering a newspaper from 1969, and its pages are a time capsule of...
Samay Raina Posts A Phone Review & Then Lets His Caption Do The Damage
Samay Raina has found a rather entertaining way to review the AI+ Nova 2 Pro...
Adworks
KISNA Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities
KISNA Diamond and Gold Jewellery has launched its nationwide ‘KISNA Shop Sparkle Win Campaign ’26’,...
AJIO Welcomes Ahaan Panday As Its New Brand Ambassador
AJIO has announced actor Ahaan Panday as its new brand ambassador, marking a new chapter...
The Great Khali Needs A Little Help Being ‘Great’ Again In Amazon’s New Campaign
Even The Great Khali is having a not-so-great time at home. His belongings are ageing,...
Creator Economy
YouTube Changes Shorts Algorithm To Prioritise Original Content Over Reposts
YouTube is changing how its Shorts recommendation system treats reused content, with greater priority now...
AnyMind Group Unveils AnyCreator Stream To Drive Live-Stream Monetisation For Creators
AnyMind Group has launched AnyCreator Stream, a web-based platform designed to give creators and live...
Meta Spotlights Emerging Creator Talent With ‘Edits Film Festival’ In India
Meta has announced the launch of the ‘Edits Film Festival’, a new initiative that aims...
PR & Comms
Jagruti Kirloskar Returns To MICA As Head – Global Alliances & Communications
MICA | The School of Ideas has announced the return of Jagruti Kirloskar as Head...
Steelbird Appoints Vinay Kumar As Senior Manager, PR & Communications
Steelbird Hi-Tech India has appointed Vinay Kumar as Senior Manager, PR & Communications. In his...
Campus Activewear Appoints Muskan Grover To Strengthen PR And Corporate Communications
Campus Activewear has appointed Muskan Grover as Manager – PR and Corporate Communications, as the...
Case Studies
Frooti: The Mango Brand That Turned Reinvention Into A Marketing Strategy
Frooti’s story is not just about selling a mango drink. It is about finding new...
Nescafé The Brand That Turned Instant Coffee’s Convenience Into A Cultural Habit
Think about the last time you made instant coffee. A spoonful of coffee, hot water,...
The Blue Bottle Story: How Parachute Turned Coconut Oil Into An Iconic Indian Brand
What does it take to turn something as ordinary as coconut oil into a household...