Marketing
#Decoded: Why Is Dunkin’ Donuts Leaving India & What Went Wrong
After weeks of speculation, it is now confirmed that Dunkin' Donuts will exit India, with...
Malaika Arora Joins B’spoke Wellness As Brand Ambassador
B’spoke Wellness, a science-led health and nutrition brand, has roped in Malaika Arora as its...
Deconstruct Names Anirudh Ravichander As Brand Partner After Viral Sunscreen Moment
Deconstruct has officially named music composer Anirudh Ravichander as its brand partner. The collaboration follows...
Business
OpenAI Acquires Tech Talk Show TBPN To Strengthen Its Presence In Tech & Media Conversations
OpenAI has acquired Technology Business Programming Network (TBPN), a fast-rising tech talk show known for...
The Body Shop Marks 50 Years With ‘Rebellious By Nature’ Campaign
The Body Shop is celebrating its 50th anniversary with the launch of a new campaign...
Wipro Wins $1 Billion Olam Deal, To Acquire IT Arm Mindsprint For $375 Million
Wipro has secured one of its largest-ever deals, signing an eight-year strategic agreement with Singapore-based...
Buzz
Nutella Scores Unplanned ‘Ad’ In Space During NASA’s Artemis II Livestream
A jar of Nutella became an unexpected star of NASA’s Artemis II mission livestream, drifting...
OpenAI Seeks Probe Into Elon Musk’s ‘Anti-Competitive’ Actions Ahead Of Trial
OpenAI has urged authorities in California and Delaware to investigate what it describes as “improper...
Indian-Origin Influencer Priya Patel Faces Backlash Over Viral Anti-Immigration Video
Indian-Origin influencer Priya Patel has come under intense scrutiny after a viral video expressing her...
Adworks
Indriya’s Festive ‘Bada Shagun, Bade Offers’ Campaign Shines With Aditi Rao Hydari
Indriya, from Aditya Birla Group, has launched its ‘Akshaya Tritiya’ campaign built around the theme...
PharmEasy Launches Heart Health Initiative Amid Rising Heart Disease
Marking World Health Day, PharmEasy has rolled out a digital campaign aimed at raising awareness...
Vedica Turns Up The Altitude With Rana Daggubati In A Calm & Cool Campaign Film
Vedica, from Bisleri International, has launched a campaign film ‘Life Full of Altitude’, focusing on...
Case Studies
CRED: The Strategy Behind Building One Of India’s Most Talked About Fintech Brands
Managing your finances is not a personality trait. It is the kind of thing that...
Parle-G Broke Every Marketing Rule! Here’s Why It Worked
The first thing you learn about habits is that no one remembers when they began....
How Spotify Wrapped Turned Listening Habits Into A Global Marketing Phenomenon?
Every year, as the calendar begins to close and people start reflecting on the months...