Marketing
Maggi Sets Up First-Ever Floating Maggi Point On Kashmir’s Dal Lake
Nestlé Maggi has launched what is being described as the first-ever Floating Maggi Point on...
Vadilal & Parle Bring Melody To The Ice Cream Aisle With New Licensing Partnership
Vadilal Industries Ltd. and Parle Products have announced a trademark licensing partnership to launch Melody...
Visa & OpenAI Partner To Help Shoppers Make Secure AI-Powered Purchases
Visa has announced a strategic collaboration with OpenAI at the Visa Payments Forum in San...
Business
Deloitte India & SAP Launch AI-Led Delivery Centre In Bengaluru
Deloitte India and SAP have launched a new ‘SAP Delivery Centre’ in Bengaluru aimed at...
Ethereal Machines Bags $28.5 Million In Series B Round Led By Avataar Ventures
Deeptech Startup Ethereal Machines has raised 28.5 million dollars (Rs 271.78 crore) in a Series...
Rohit Sharma Partners With FITTR As Investor & Equity Partner
Indian cricketer Rohit Sharma has joined fitness and wellness platform FITTR as an investor and...
Buzz
Nestlé India Shares Fall Over 3% After FSSAI Notice Over Alleged Insect Detection In Maggi
Nestlé India shares fell more than 3% on June 12 after reports emerged that the...
Blinkit’s Search Bar Is Going Viral for Understanding Toddler Gibberish
Blinkit is at the centre of a viral social media conversation after users discovered that...
Aadit Palicha To Become India’s Youngest CEO Of A Publicly Listed Company As Zepto Nears IPO
Zepto co-founder Aadit Palicha is set to become India's youngest managing director and chief executive...
Adworks
Superdry Unveils FIFA Official Licensed Products Collection & New Campaign
Superdry’s FIFA Official Licensed Products Collection includes seven country jerseys reimagined with the brand’s signature...
XYXX Flips The Script On Gender Bias With ‘If Baniyans Were Bras’
Society has a funny way of deciding what deserves attention. A visible baniyan on a...
The Hindu Turns A String Of Numbers Into A Powerful Anti-Child Labour Message
On World Day Against Child Labour, The Hindu Group Care Community Conversation, in partnership with...
Creator Economy
Why Brands Are Letting Customers Do the Marketing
For years, brands controlled the narrative. They wrote the scripts, shot the ads, approved the...
8 Indian Creators Who Built Multi-Million Audiences Without Going Metro
For years, India's creator playbook seemed straightforward: move to a metro, build the right connections,...
CarryMinati & MrBeast Recreate The Viral ‘Melodi’ Meme, & The Internet Can’t Keep Calm
When a meme becomes big enough, it eventually escapes the internet and enters popular culture....
Case Studies
BlackBerry: The Smartphone That Made Staying Connected A Status Symbol
BlackBerry was once the phone that made mobile communication feel urgent, private, and powerful. At...
Bajaj Chetak 2 Stroke: The Scooter That Defined India’s Roads For Three Decades
The Bajaj Chetak 2-stroke wasn't built from scratch; it was reverse-engineered from a lapsed licence....
Nokia 1100: The Phone That Connected Millions Before The Smartphone Era Took Over
Long before smartphones became status symbols, Nokia understood something far more powerful: people did not...