Marketing
Toing Celebrates Friendship Day With ‘Pizza Squad Challenge’
Affordable food delivery app Toing has launched its Friendship Day campaign, 'Pizza Squad Challenge', an...
Mumbai Falcons Racing Appoints Jemimah Rodrigues As Brand Ambassador For F1 Sim Racing India Open 2026
Mumbai Falcons Racing (MFRL) has appointed Indian cricketer Jemimah Rodrigues as the brand ambassador for...
McDonald’s India (West & South) Teams Up With Spider-Man For ‘Brand New Day’ Meal Launch
McDonald's India (West & South) has partnered with Spider-Man: Brand New Day to launch a...
Business
Enterprise AI Startup Freehand Raises $75 Mn To Expand Autonomous AI Platform
Enterprise AI startup Freehand has secured $75 million in fresh funding as it looks to...
PwC AI Report Under Fire After ChatGPT Citation & Fabricated References Raise AI Governance Concerns
As businesses race to adopt generative AI, one of the world's largest consulting firms has...
Sarvam Plans Trillion-Parameter AI Model To Challenge ChatGPT, Gemini & Claude
India's AI ambitions are entering a new phase as Bengaluru-based AI startup Sarvam prepares to...
Buzz
Why Every Indian Brand Suddenly Has A Toddler Behind The Camera
Not every viral marketing trend begins with a carefully crafted strategy. Sometimes, all it takes...
Anthropic Reveals Claude AI Hacked Three Organisations During Cybersecurity Testing
Anthropic has disclosed that three of its AI models accessed real-world systems during internal cybersecurity...
Experiential Marketing: People Don’t Remember Ads, They Remember How Brands Made Them Feel
There was a time when ads interrupted our lives. Today, the best marketing becomes part...
Adworks
Prada Beauty Brings Zendaya On Board As Global Ambassador
Prada Beauty has named Zendaya as its new Global Ambassador for the Prada Paradoxe fragrance...
Provogue Brings Back Actor Fardeen Khan With ‘OGs Ka Comeback’ Campaign
Provogue has launched a new digital campaign titled 'OGs Ka Comeback', bringing back actor Fardeen...
boAt Enters Kids Tech Segment With 4G Smartwatch & Volume-Limited Wireless Headphones
boAt has expanded into the children's lifestyle technology segment with the launch of its Kid...
Creator Economy
Snapchat Partners With Samsung India To Power Gen Z Creator-Led Launch Of New Galaxy Foldables
Snapchat has partnered with Samsung India to launch a nationwide creator campaign for the company's...
12 Influencer Marketing Trends Reshaping India’s Creator Economy In 2026
Five years ago, influencer marketing in India was largely about chasing the biggest names on...
Meta Faces Legal Heat As Creators Allege Fake Copyright Strikes Through Facebook Edit Feature
Two Indian digital creators have approached the Delhi High Court alleging that Meta's copyright enforcement...
PR & Comms
Eloelo Group Appoints Rahul Nag As Head Of Brand Communications
Rahul Nag has joined Eloelo Group as Head of Brand Communications, where he will lead...
Nokia Onboards Kanika Bedi As Regional Communications Manager
Nokia has appointed Kanika Bedi as its Regional Communications Manager for India, where she will...
HP Appoints Dirk Lewis As India Market Communications Lead
Dirk Lewis has joined HP as India Market Communications Lead, where he will lead the...
Case Studies
Archies: The Footpath Poster Stall That Became India’s Greeting Card Giant
Long before the gifting economy became a buzzword, a Delhi teenager was betting on something...
Dettol: How One Brand Came To Own The Word ‘Antiseptic’
The first thing most people remember about Dettol isn't its logo. It isn't an advertisement,...
The Curious Case Of Boroline’s 97-Year Brand Story
Long before ‘brand loyalty’ became a slide in a marketing deck, a green tube with...