Marketing
FACEGYM Enters Indian Beauty Market Through Tira With Facial Fitness Concept
UK based facial fitness brand FACEGYM has officially entered the Indian market through Reliance Retail’s...
DS Group Partners With UK’s Ben’s Cookies, Plans 10 India Stores In FY27
DS Group has entered into an exclusive master franchise agreement with UK based Ben’s Cookies,...
Birla Opus Paints Names Sreeleela As Brand Ambassador
Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has announced Sreeleela as...
Business
Anushka Sharma To Co-Develop Yoga-Wear Line Under One8 Following Agilitas Investment
Anushka Sharma has acquired a minority stake in sports footwear and apparel company Agilitas Sports,...
Anthropic Raises $65 Billion In Series H Funding, Hits $965 Billion Valuation
Artificial intelligence startup Anthropic has announced a massive $65 billion Series H funding round, pushing...
Ather Energy Enters Insurance Distribution Business With Launch Of Ather Insurance
Ather Energy has incorporated a wholly owned subsidiary, Ather Insurance, marking its entry into the...
Buzz
Creators Aren’t Influencers Anymore…They’re Businesses
There was a time when being a creator simply meant posting content online and hoping...
LinkedIn Challenges MCA & RoC Penalties On Satya Nadella In SBO Disclosure Dispute
LinkedIn has moved the Delhi High Court challenging penalties imposed by the Registrar of Companies...
Protein-Led Consumption Rises As Instamart Reports 150% Growth In Orders
Instamart has reported a 150% rise in protein-related orders over the last two years, highlighting...
Adworks
Sunil Grover’s Qawwali-Style Ad For Asian Footwears Understands Internet Humour Perfectly
Most advertisements today are designed to grab attention within seconds. Loud visuals, celebrity cameos, trending...
Plum BodyLovin’ & Myntra Beauty Take Over Mumbai Streets With “Summer On Wheels”
Plum BodyLovin’ and Myntra Beauty recently brought Mumbai to life with “Summer On Wheels,” a...
Oreo & BTS Team Up For Limited Edition Korean Inspired Cookie Collaboration
Oreo has partnered with BTS to launch a limited edition Oreo & BTS cookie range...
Creator Economy
Sarthak Sachdeva Criticised After Viral Air India Business Class ‘Social Experiment’
Social media influencer Sarthak Sachdeva has come under criticism online after videos surfaced showing him...
Nepal Invites Indian Content Creators For Sponsored Tourism Trip
The Embassy of Nepal in New Delhi has invited applications from Indian content creators, influencers,...
Tripura Eyes Digital Creative Economy Expansion Through AVGC-XR Policy
Directorate of Information Technology, Government of Tripura organised a stakeholder consultation programme on the draft...
Case Studies
Nokia 1100: The Phone That Connected Millions Before The Smartphone Era Took Over
Long before smartphones became status symbols, Nokia understood something far more powerful: people did not...
Rooh Afza: 120 Years Of Showing Up When It’s Too Hot to Function
Every Indian summer comes with its own coping mechanisms. Closed curtains. Afternoon naps that stretch...
CRED: The Strategy Behind Building One Of India’s Most Talked About Fintech Brands
Managing your finances is not a personality trait. It is the kind of thing that...