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Marketing
From Kolhapuris To Chai: Prada’s Latest Indian Inspiration Comes In A Perfume Bottle
Prada has introduced an unusual new fragrance that takes inspiration from one of India’s most...
Freshworks Appoints Kady Srinivasan As Chief Marketing Officer
Freshworks has appointed Kady Srinivasan as its Chief Marketing Officer (CMO), strengthening its leadership team....
Reliance Onboards Amitabh Bachchan As Brand Ambassador For Campa Sure
Reliance Consumer Products Limited (RCPL) has onboarded legendary actor Amitabh Bachchan as the brand ambassador...
Buzz
10 Indian Brands That Reinvented Their Logos In 2025
If 2024 was about digital acceleration, 2025 became the year of brand reinvention. From conglomerates...
Meta Brings Real-Time Reporting Into Its AI Through New Media Partnerships
Meta is expanding the real-time information available through its AI, adding live news, entertainment updates,...
Spotify Wrapped 2025: How Brands Jumped On The Year-End Trend
Every year, we know Spotify Wrapped is going to show up and surprise us all...
Adworks
Foxtale Marks 4 Years With ‘TAN-doori Days’ Campaign Featuring Himesh Reshammiya
Foxtale has marked its fourth anniversary by launching a pop-culture-driven campaign featuring Himesh Reshammiya, bringing...
Why’s Everyone Talking About Lahori Zeera’s New Ad Film?
In an era where cola giants and fizzy drink stalwarts dominate screens with celebrity-led storytelling,...
MYK LATICRETE Brings Virtual Reality to Tile Retail Counters with New In-Store Campaign
MYK LATICRETE has launched a new experiential in-store marketing campaign aimed at reshaping how customers...
Case Studies
From Breakdowns To Breakthroughs: How LEGO Rebuilt Its Billion-Dollar Legacy
Where It All Started – The LEGO Origin Story Let’s be honest, childhood wasn’t about...
When ‘Mazboot Jod Hai, Tootega Nahi’ Became A National Catchphrase
Where It All Started No boardrooms. No briefcases. Just two brothers, a handful of pigment...
From Tiffin Boxes To TV Ads: Why ‘Amul Doodh Peeta Hai India’ Still Lives Rent-Free In Our Heads
Picture this: you’re a kid, sitting on your couch in your school uniform, glass of...