Case Studies
Nescafé The Brand That Turned Instant Coffee’s Convenience Into A Cultural Habit
Think about the last time you made instant coffee. A spoonful of coffee, hot water, maybe a little milk, and...
The Blue Bottle Story: How Parachute Turned Coconut Oil Into An Iconic Indian Brand
What does it take to turn something as ordinary as coconut oil into a household name? Parachute did it by...
Vicco: The Old School Marketing Playbook Behind One Of India’s Most Recognisable Brands
Some Indian brands are remembered because they were everywhere. Vicco is remembered because people can still recall its advertising decades...
Haldiram’s: The Brand-Building Journey From Bikaneri Bhujia To One Of India’s Biggest Food Brands
Haldiram’s is one of those Indian brands that rarely needs an introduction. For many consumers, the name is tied to...
Vicks: VapoRub, NyQuil & The Marketing Strategy Behind 130 Years Of Family Trust
It started with a sick child The Vicks story does not begin with a marketing plan or a corporate strategy....
How Royal Enfield Built A Lifestyle Brand Through Heritage, Community, & Riding Culture
Imagine hearing a motorcycle before you even see it. For millions of riders, that unmistakable thump is enough to recognise...
Archies: The Footpath Poster Stall That Became India’s Greeting Card Giant
Long before the gifting economy became a buzzword, a Delhi teenager was betting on something surprisingly simple: Indians would pay...
Dettol: How One Brand Came To Own The Word ‘Antiseptic’
The first thing most people remember about Dettol isn't its logo. It isn't an advertisement, a celebrity, or even the...
The Curious Case Of Boroline’s 97-Year Brand Story
Long before ‘brand loyalty’ became a slide in a marketing deck, a green tube with an elephant on it was...
One Brand, 15 Plus Labels: Inside Titan Watches’ Formula for Winning Every Wrist
Titan Company was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development...