Case Studies
Parle-G Broke Every Marketing Rule! Here’s Why It Worked
The first thing you learn about habits is that no one remembers when they began. They just slip quietly into...
How Spotify Wrapped Turned Listening Habits Into A Global Marketing Phenomenon?
Every year, as the calendar begins to close and people start reflecting on the months gone by, social media fills...
IKEA: How A Global Furniture Giant Learned To Fit Into Indian Homes
On a typical Saturday in an Indian city, buying furniture used to mean a long drive, multiple showrooms, and a...
Maggi: How A Yellow Packet Became India’s Comfort Food & Survived Its Darkest Crisis
If you grew up in India, one phrase reverberates louder than most snack memories: “Bas do minute.” It is not...
From Breakdowns To Breakthroughs: How LEGO Rebuilt Its Billion-Dollar Legacy
Where It All Started – The LEGO Origin Story Let’s be honest, childhood wasn’t about taxes, deadlines, or 10-minute grocery...
When ‘Mazboot Jod Hai, Tootega Nahi’ Became A National Catchphrase
Where It All Started No boardrooms. No briefcases. Just two brothers, a handful of pigment emulsions, and a quiet fire...
From Tiffin Boxes To TV Ads: Why ‘Amul Doodh Peeta Hai India’ Still Lives Rent-Free In Our Heads
Picture this: you’re a kid, sitting on your couch in your school uniform, glass of milk half-full, when suddenly ‘Amul...
When McDonald’s Went Masala: The Curious Case Of The Maharaja Of Fast Food
‘I’m lovin’ it.’ But what happens when McDonald’s lands in a country where beef is off-limits and chicken tikka rules?...
From British Beginnings To Indian Hearts: The Story That Made Cadbury A Household Name
Where It All Started Picture this: it’s midnight, your brain’s tired, your heart’s a little dramatic, and your sweet tooth...