Marketing
Freshworks Appoints Kady Srinivasan As Chief Marketing Officer
Freshworks has appointed Kady Srinivasan as its Chief Marketing Officer (CMO), strengthening its leadership team. With more than 15 years...
Reliance Onboards Amitabh Bachchan As Brand Ambassador For Campa Sure
Reliance Consumer Products Limited (RCPL) has onboarded legendary actor Amitabh Bachchan as the brand ambassador for its packaged drinking water...
Dubstep Ropes In Abhay Deol As Its Brand Ambassador
Dubstep, the fast-fashion consumer tech brand from the Nu Republic universe, has welcomed actor Abhay Deol as its new brand...
EBG Group Onboards Mrunal Thakur As Brand Ambassador For Carlton Wellness
EBG Group has announced acclaimed actor Mrunal Thakur as the new face of Carlton Wellness, marking a key step in...
‘Hum Se Hi Seekh Ke Gaye Hain’: Zomato’s Deepinder Goyal On Zepto’s ‘Quirky’ Marketing
Zomato CEO Deepinder Goyal made a tongue-in-cheek remark aimed at Zepto’s marketing team during his appearance on Raj Shamani’s podcast. ...
When Marriage Became A Shared Feeling & Shaadi.com Started Talking About It
There was a time when Shaadi.com sounded like that serious uncle at family functions. Polite. Formal. Slightly intimidating. Everything was...
More Than Matches How Tinder India Turned Storytelling Into A Dating Survival Skill
Modern dating is basically emotional whiplash. You start the day optimistic, end it convinced you should focus on “yourself” for...
FNP Partners With Starbucks & House Of Candy For Digital-First Festive Collections
FNP has announced two festive collaborations with Starbucks and House of Candy. Both partnerships are national, digital-first initiatives and form...
Funskool India Expands Portfolio With Entry Into Electronic Toys Market
Funskool India has announced its entry into the electronic toys category with the launch of a new product range this...
McDonald’s India Introduces Merry Meal For The Festive Season
McDonald’s India has launched the Merry Meal for the festive season. This limited-time offering combines McDonald’s favourites with a festive...