ICICI Lombard has unveiled a new brand campaign, ‘25 Years of Keeping Promises’, to commemorate a journey that spans two and a half decades and over 500 million customers, 60 million claims processed, 250 million motor journeys protected, and 40 million+ health customers covered.
At its core, the campaign is a thank-you note. A nod to customers, partners and stakeholders who placed their faith in ICICI Lombard and trusted the brand with what matters most their health, travels, vehicles, families and dreams.
The campaign builds on ICICI Lombard’s long-standing brand philosophy of “Nibhaye Vaade”, a promise that has guided the insurer since inception. Over the years, this ethos has translated into customised products, consistent service, tech-led processes with a human touch, and a strong partner ecosystem, reinforcing the brand’s role as a dependable companion through life’s uncertainties.
The emotional anchor of the campaign is a beautifully crafted brand film built around a simple yet evocative metaphor: an origami bird.
Fragile yet hopeful, the bird symbolises dreams carefully shaped, delicately held, and capable of soaring when protected. Rendered in ICICI Lombard’s signature orange, the origami bird weaves through real, everyday moments, blurring the line between realism and magic. The message is clear: when responsibility is honoured, dreams don’t just survive—they rise.
Adding to the emotional depth is a soulful soundtrack that plays like an ode to customers, reinforcing the brand’s belief that when it comes to protection, ICICI Lombard always has their back.
Speaking on the campaign, Sheena Kapoor – Head Marketing, Corporate Communications & CSR, ICICI Lombard, said: “Our journey of 25 years has been shaped by one simple belief – that insurance should empower people to move forward with confidence. The film beautifully captures slice-of-life moments, showcasing our suite of solutions and, through the recurring motif of an origami bird, symbolises how we carefully shape protection and give wings to our customers’ dreams.”
“Having served over 500 million customers and stood by them through more than 60 million claims, we have seen first-hand how protection, when delivered with care and consistency, enables aspirations and fulfils dreams. This campaign, an ode to our customers, reflects our journey of honouring trust, keeping promises and quietly supporting customers as they pursue what matters most to them.” he added.
