Interviews & Insights
IGP’s Tarun Joshi On What’s Shaping Festive Gifting In India
India’s festive shopping landscape is becoming harder to define by the old binaries of planned versus impulsive, online versus offline,...
As Convenience Reshapes Gifting, Archies Bets On Emotion Over Discounts & Trends: Hanisha Kapoor
For generations of Indians, Archies meant greeting cards, handwritten messages, and the occasional last-minute dash to find the right gift....
The Future Of Nutrition Marketing Must Make Healthy Choices Feel Achievable, Not Fearful: Priyanka Verma
India’s nutrition conversation is changing shape. What was once a category driven by specific health needs is increasingly becoming part...
Akanksha Baliga On Why Beauty Brands Need Better Stories, Not Bigger Claims
For years, beauty brands have competed on formulations. First it was clean beauty, then came the race for actives, percentages...
Emotional Equity Matters As Much As Product Equity: Anmol Sahai Mathuur On Building MARS Cosmetics
The Indian beauty industry has evolved far beyond offering affordable products and attractive packaging. Today's consumers are more informed, more...
Brand Vs Brand: Nike vs Adidas, The Sneaker Rivalry That Changed Sports Marketing
The world's biggest sneaker rivalry was never just about shoes. It has always been about identity. For decades, Nike and...
As India’s Infrastructure Expands, Cleaning Technology Will Become Increasingly Critical: Kärcher India’s Puneet Sharma
As India expands its infrastructure footprint and businesses increasingly prioritise sustainability, efficiency, and asset longevity, functions once considered purely operational...
The Multiplex Wars: PVR INOX Vs Cinépolis
Whether it's a first-day-first-show or a casual weekend outing, choosing the right multiplex is almost as important as picking the...
The Future Belongs To Brands That Create Experiences: Shambhavi Mishra On Olive Garden’s India Strategy
Bringing a global restaurant giant to India isn't simply about importing a menu. It's about understanding whether the brand's core...
The Noise-boAt Rivalry Is Reshaping India’s Wearables Industry
India's wearables market has become one of the most competitive consumer tech categories, and Noise and boAt have emerged as...