Interviews & Insights
The Future Belongs To Brands That Create Experiences: Shambhavi Mishra On Olive Garden’s India Strategy
Bringing a global restaurant giant to India isn't simply about importing a menu. It's about understanding whether the brand's core...
The Goal Is To Unlock The World For Everyone: Aviral Gupta On Building Zostel For The Long Run
Before Zostel, backpacking in India meant Manali, Goa, and very little else. There were no hostels, no community, no infrastructure...
Authenticity Doesn’t Survive By Accident: How Minu Margeret Scaled Blissclub Without Selling Out
Most activewear brands began with a mood board. Blissclub began with a complaint. Actually, hundreds of them. Long before Minu...
PharmEasy Is Shifting From One-Time Orders To Lifelong Health Engagement: Gaurav Verma
For years, healthcare in India has existed in fragments, a neighbourhood chemist for medicines, a diagnostic lab across town, a...
Nykaa Vs Tira: Who’s Actually Winning The Beauty Market?
Brand vs Brand is where we go beyond surface-level comparisons and decode how two players in the same category are...
We Want To Be The First Choice When People Step Out: Jai Malpani On Imagicaa’s Play In India’s Experience Economy
India’s out-of-home entertainment industry is no longer just about occasional outings, it is steadily becoming a core part of how...
How Vinod Cookware India Is Reinventing Its Legacy For Modern Kitchens – Arjun Agarwal Breaks It Down
Most legacy brands defend themselves loudly. Vinod Cookware India, which has been a fixture in Indian kitchens since the 1960s,...
India Isn’t Cheap, It’s Value-Driven: Abhinav Pathak On Escape Plan’s Premium Play In A Price-Conscious Market
Travel today doesn’t wait for an occasion, it slips into everyday life. It’s in early morning commutes, last-minute work trips,...
Breaking Silence, Building Demand: Lickcious’ Ishan Jindal On Rewriting Sexual Wellness Marketing Playbook
The sexual wellness industry is booming, spanning condoms, lubricants, toys, and hygiene. Brands are now racing to capture a share...
What The Landmark Case Against Meta & Google Reveals About Social Media Addiction
For over a decade, the world’s most powerful tech companies have insisted on a simple idea, platforms are neutral, and...