KISNA Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities
KISNA Diamond and Gold Jewellery has launched its nationwide ‘KISNA Shop Sparkle Win Campaign ’26’, spanning 218 cities across 24...
Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT
As consumers increasingly turn to AI tools to discover products and make buying decisions, Razorpay is partnering with OpenAI to...
YouTube Changes Shorts Algorithm To Prioritise Original Content Over Reposts
YouTube is changing how its Shorts recommendation system treats reused content, with greater priority now being given to original videos....
POP Unveils POPchop To Offer Pay-in-3 Credit On POPshop With LazyPay
POP, the fintech and commerce platform targeting Gen Z and young India, has launched POPchop, a Pay-in-3 offering developed in...
HPCL Unveils Rajasthan-Inspired Brand Identity Under ‘Rajasthan ri Rag Rag Ma Mharo HP’ Campaign
Hindustan Petroleum Corporation Limited (HPCL) has unveiled a Rajasthan-inspired visual identity across its customer touchpoints in the state as part...
Frooti: The Mango Brand That Turned Reinvention Into A Marketing Strategy
Frooti’s story is not just about selling a mango drink. It is about finding new reasons for people to keep...
FlixBus Signs MoU With Ministry Of Tourism To Promote India As A Global Destination
FlixBus has signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to jointly promote India...
Jagruti Kirloskar Returns To MICA As Head – Global Alliances & Communications
MICA | The School of Ideas has announced the return of Jagruti Kirloskar as Head - Global Alliances & Communications,...
Steelbird Appoints Vinay Kumar As Senior Manager, PR & Communications
Steelbird Hi-Tech India has appointed Vinay Kumar as Senior Manager, PR & Communications. In his new role, Kumar will handle...
AJIO Welcomes Ahaan Panday As Its New Brand Ambassador
AJIO has announced actor Ahaan Panday as its new brand ambassador, marking a new chapter in the fashion and lifestyle...