Ad of the Week: super.money Spins The Salman Khan–Arbaaz Khan Swap Into A ‘No Drama’ Film
In a category where differentiation is often built through exaggerated claims or heavy production, this campaign shows that a clear,...
Kingfisher Turns Parul Gulati–Karan Aujla Buzz Into An On-Ground Concert Activation
Kingfisher focused on a culture-led approach during Karan Aujla’s concert tour, prioritising participation and contextual relevance over traditional event branding....
Aaditi Pohankar Fronts Bioderma Campaign Celebrating Individual Skincare Journeys
Bioderma has announced a new collaboration with actor and skincare enthusiast Aaditi Pohankar, bringing together dermatological expertise and a message...
Vanesa Launches Pro+ Underarm Roll On Range With New TVC Featuring Kareena Kapoor Khan
Vanesa has introduced Vanesa Pro+, marking its entry into the derma care category with a new underarm roll on range....
Dabur India Appoints Herjit S Bhalla As CEO Of India Business
Dabur India has announced that Herjit S. Bhalla has formally joined the company as Chief Executive Officer (CEO) India Business,...
The St. Regis Mumbai Appoints Radhika Mathur As Director Of Marketing & Communications
The St. Regis Mumbai has appointed Radhika Mathur as Director of Marketing and Communications. In this role, she will lead...
adidas Originals Unveils India’s First Co-Created Sneaker ‘Superstar’ With Ranveer Singh
adidas Originals has announced its first-ever India co-created sneaker with brand ambassador Ranveer Singh, marking a significant milestone for the...
Galgotias University Appoints Ujjwal Pratap As Director Of Strategic Communications & Public Relations
Galgotias University has appointed Ujjwal Pratap as Director of Strategic Communications and Public Relations. In his new role, Pratap will...
Third Wave Coffee Launches ‘Third Rush’, Expands Into Dessert-Led Café Experience In Bengaluru
Third Wave Coffee has announced the launch of Third Rush, a new dessert-focused concept aimed at tapping into impulse-driven consumption...
Meta, Microsoft Plan Job Cuts & Buyouts, Impacting Up To 23,000 Roles: Reports
Meta and Microsoft are planning job cuts and buyouts that could impact up to 23,000 roles globally, as both companies...