This festive season, brands aren’t just lighting diyas, they’re lighting up group chats, timelines, and that sweet, chaotic middle ground between tradition and Gen Z energy. Forget the slow-mo sparkle shots, the emotional violins, and the classic Diwali ad formula that’s been playing on loop since 2013.
Because this year? Brands ripped up the rulebook and said, Let’s make it real.
L’Oréal Paris gave us lipstick-tossing girl gang energy and reminded us we are the light. Vivo hit us with father-daughter nostalgia right in the middle of a Zoom call. Crocs slid in (literally) with socks and sass. And Zepto? Oh, they casually sparked a full-blown Mithai War.
From Zouk’s anti-clutch agenda to Mother Dairy’s spoonful of maa-ke-haath-ka-love, brands this Diwali aren’t just here to sparkle, they’re here to get you. Whether you’re dancing at a house party, ghosting the family WhatsApp group, or tearing up over a forgotten childhood letter, there’s a campaign that’s been watched respectfully.
Whether it’s celebrating chaos, comfort, or the craving for home, these campaigns prove that festive marketing in 2025 isn’t just a reel, it’s a real mood. So unwrap the snacks, scroll slowly, and dive into the Festive drop you actually want to watch
L’Oréal Paris
Let’s be honest every year we gear up for the same Diwali routine: buy something sparkly, wear something heavy, slap on the makeup, and post that Diwali OOTD with a caption like Lit from within or go searching for the light all around us (metaphorically speaking, of course). But this year, L’Oréal Paris flipped the script with a fresh mantra: Hum Sab Mein Hai Diwali. Because yes, we’ve always been worth it.
Cut to their campaign: ‘Mujh Mein Hai Diwali ‘ featuring Alia Bhatt, Akansha Ranjan Kapoor, and Anushka Ranjan getting together as if it’s a reunion after ages and recreating their childhood diwali Just three women owning their energy, tossing lipstick shades like confetti.
L’Oréal Paris quietly reminds us that you don’t have to become festive – you already are. L’Oréal just handed us the mic and said, “Your light. Your rules.”
Vivo
Every child living away from home whether in another city or across the world knows one truth: Diwali hits differently when you’re not home. It’s the time of year when the distance feels loudest, and the memories feel closest.
As we grow older, something quietly shifts. The roles reverse. The same parents who once stood at the door waiting for us to come home from school, now wait at the gate, hoping we’ll come home for Diwali.
Vivo beautifully captured this emotion in its #JoyOfHomecoming campaign. It tells the story of a father cleaning the house for Diwali, only to find an old, handwritten letter from his daughter, a little note from her childhood tucked away with warmth and innocence. He picks up the phone and calls her, wanting to share the moment. But like many of us caught up in adult life, she wasn’t available to listen.
This isn’t a campaign that screams it gently whispers, Go home. They’re waiting. Because sometimes, the most meaningful Diwali isn’t the one you dress up for. It’s the one where you show up, just as you are, and where you matter the most.
Crocs
Be it your office Diwali party, college get-together, game night at home, or your friend’s full-blown gabbling sesh the pressure of picking the perfect outfit is real. And when it comes to choosing the right pair for your feet? Yep, that’s the cherry (and the stress) on top.
Every brand during Diwali wants you to sparkle, shine, shimmer, slay, you get the idea. But Crocs? Crocs just want you to be comfortable. And a little chaotic.
Their “Festive with Crocs Share the Joy” campaign is basically a love letter to the messy, goofy, unscripted side of Diwali. Rashmika Mandanna, along with a bunch of Gen Z creators, lovingly tosses tradition out the window and leans into real celebration, the kind where you’re laughing too hard to care if your outfit is perfect, and where your footwear actually lets you move.
Because this Diwali, Crocs reminds us: you don’t have to tiptoe through tradition. You can dance through it, trip through it, spill wine all over it as long as you’re wearing something that lets you be you.
Zouk
We’ve all been there. All dressed up for the Diwali party, looking like a whole firecracker until the dreaded words hit: Can you hold this for me? And suddenly, you’re not vibing with the music, you’re babysitting someone else’s clutch. Enter Zouk, the brand that decided to put an end to this age-old festive tragedy.
Their ‘No more ‘Hold this for me anymore’ campaign is clever, cheeky, and oh-so-relatable. It taps into the real Diwali struggle style vs. storage. But instead of choosing, Zouk said: why not both? Their bags are bold, functional, proudly Indian, and roomy enough to carry your phone, lipstick, charger, emergency kaju katli, and most importantly your own stuff.
Zouk is solving a genuine problem and doing it with sass. Because let’s face it: modern festive looks deserve modern festive bags. And this Diwali, Zouk’s giving you the gift of hands-free, worry-free, no-more-holding-anyone’s-things kind of energy.
Oppo
Every long-distance child who comes home for Diwali knows the feeling the streets look the same, the old bicycle routes feel familiar, and the childhood or college friends still greet you like no time has passed. But deep down, we all know things have changed. Life moved on, and so did people.
OPPO India’s campaign ‘Where You Find Your True Self Iss Diwali, #TumJagmagao’, featuring Ranbir Kapoor, taps right into that bittersweet nostalgia. It beautifully captures the love between old friends and how Diwali becomes more than just a festival it becomes the perfect excuse for that long-overdue reunion.
So this Diwali, don’t just return home and return to yourself. Reconnect, relive, and TumJagmagao not just with lights, but with the people and memories that shaped you.
Mother Dairy
In every Bengali household, if there’s Mishti Doi on the table, you know it’s going to steal the spotlight and Mother Dairy leans right into that truth with their heartwarming campaign ‘Aamar Maaer MotoMishti.’
Featuring a little girl, a hummed tune, and that unmistakable warmth of home, the film doesn’t just sell a product it wraps you in a feeling. A feeling that says no matter how far you go, nothing is as sweet, comforting, or full of love as maa or her Mishti Doi.
Because let’s be honest, this isn’t just dessert. It’s an emotion. And Aamar Maa’er moto Mishti? That’s not just a line, it’s a legacy passed down in every spoonful.
Tata Tea
In the land where Durga Pujo is not just a festival but a full-blown emotion, Tata Tea Gold brought something truly special to the table and no, it’s not just the chai (tea). Their ‘Banglar Shilpi Shojjito Pujo’ campaign is a heartfelt tribute to the unsung heroes of the celebration: the local artisans.
While most of us admire the grandeur of pandals and the finesse of Durga idols, we often forget the calloused hands and creative minds that bring them to life. This campaign puts the spotlight on them – the painters, the potters, the karigars, the soul of Bengal’s Pujo. And just like a perfect cup of chai, it serves warmth, pride, and that familiar sense of belonging in every frame.
Because in a festival that’s all about beauty, art, and devotion Tata Tea Gold reminds us to also celebrate the artists behind the art. Now that’s what we call brewing something meaningful.
Flipkart
If you’ve ever helped plan Durga Pujo, you know the chaos is part of the tradition. Blouse still at the tailor, gift shopping incomplete, someone forgot to buy new sandals, and oh no the lights aren’t working. Classic. But Flipkart, in true desi superhero style, swoops in with a solution wrapped in a tagline: “Make Pujo perfect in 10 minutes!”
The campaign taps into every last-minute shopper’s fantasy the idea that even the biggest Bengali festival can be saved with a few clicks and fast delivery. Whether it’s a last-minute kurta, speakers for the pujo playlist, or a new phone to capture those sindoor khela selfies, Flipkart promises to keep you from spiraling into full-blown panic mode.
Greenlam
We often think of Diwali as the loud, bright, high-energy celebration sweets everywhere, relatives on video calls, lights strung on anything that doesn’t move. But what happens when it’s just quiet? A bit too quiet?
That’s the question Greenlam’s ‘Diwali Always Finds Its Way’ campaign beautifully explores. The film opens on a young couple spending Diwali morning in silence, no firecrackers, no frenzy, just two people and their minimalist space. But then, a small, tender gesture from their elderly neighbour changes everything. A knock on the door. A shared plate of sweets. A memory re-lit.
Suddenly, the couple remembers what Diwali is truly about not just decor and rituals, but connection, chaos, and a kind of joy you can’t plan on a spreadsheet. The campaign gently reminds us that Diwali isn’t something you prepare for, it’s something that finds you. Because no matter where you are or what stage of life you’re in, Diwali always finds its way.
Zepto
Every Diwali has its own family drama, but this year, Zepto took it up a notch with a full-blown Mithai War. On one side: the crowd-favourite, smooth and square Kaju Katli, silently judging every other sweet. On the other: the most re-gifted, misunderstood, forever-memeable underdog Soan Papdi, ready for its redemption.
With Kaju Katli vs Soan Papdi, Zepto ditched the usual emotional route and went full-on festive WWE, sparking debates that split dinner tables and group chats alike.
While everyone else was busy showing what sweets to buy, Zepto, in true Gen Z style, just asked: Whose side are you on? Also, do you want it delivered in 10 minutes or less?
So, tell us are you Team Kaju Katli or Team Soan Papdi this Diwali?
