UFO Cine Media Network has revealed that over 70 national brands and nearly 400 advertisers have locked in advertising slots around the film’s release, betting big on what is projected to be one of the most-watched theatrical events of the year. With total footfalls expected to cross 60 million across India, UFO alone is set to deliver close to 40% of that audience, making it a massive opportunity for brands to capture attention on the big screen.
For brands, this translates into stronger recall, deeper emotional engagement, and premium storytelling opportunities. The advertising momentum around Dhurandhar: The Revenge spans across industries from FMCG and automobiles to BFSI, tech, construction, and smartphones. Big names like L’Oréal, UltraTech Cement, JSW, Mahindra, Samsung, ICICI Bank, Maruti Suzuki, and Manyavar, among others, have already secured their presence during the film’s theatrical run.
This wide participation highlights how cinema is increasingly being seen not just as a branding tool, but as a high-impact performance channel.
Another key driver behind this surge is cinema’s ability to blend mass reach with regional precision. With films like Ustaad Bhagat Singh driving demand in specific markets, brands are using cinema screens to tailor campaigns for regional and language-specific audiences without losing scale.
Historically, major releases have triggered spikes in advertising demand especially during opening weekends when theatres see peak occupancy. Films like KGF, Pushpa, Kantara, and Baahubali have all demonstrated how blockbuster cinema can amplify brand visibility.
With the first Dhurandhar reportedly earning ₹1400 crore, industry projections suggest the sequel could cross ₹2000 crore and attract 40+ million viewers, making it an even bigger commercial and advertising event.
“Cinema offers advertisers something very unique, which is a fully captive and highly attentive audience. When people come to watch a blockbuster in theatres, they are completely immersed in the experience, making them far more receptive to brand messaging. This environment helps brands deliver powerful storytelling, build stronger recall, and create a deeper emotional connection with consumers.” said Sachinn Guptaa, Country Head – Enterprise Business, UFO Cine Media Network.
“The strong interest we are seeing around Dhurandhar: The Revenge clearly highlights how brands view cinema as a high-impact advertising platform. Major releases bring together large, enthusiastic audiences, and for marketers, this becomes the perfect moment to showcase their campaigns on the big screen and engage with consumers when excitement and attention are at their peak. For brands, this not only strengthens visibility but also supports stronger business impact and revenue generation through high consumer engagement,” he added.
Sachinn Guptaa further added, “Looking ahead, the cinema calendar for 2026 is packed with some of the most anticipated titles, including Ramayana, Dhurandhar, Toxic, Galwan, King, and Avengers. Such large-scale releases are expected to bring millions of viewers back to theatres across the country. For brands, this creates powerful opportunities to connect with audiences in a premium, distraction-free environment. As the theatrical market continues to grow, cinema advertising is set to become an even stronger platform for impactful brand communication.”
