OpenAI’s advertising pilot within ChatGPT has crossed $100 million in annualised revenue in under two months, as per media report. This growth signals strong early traction for the company’s new monetisation stream. The pilot, launched in the US earlier this year, is currently limited to free and lower-tier users.
The ads appear alongside responses but do not influence the chatbot’s outputs or share user conversations with advertisers, as the company looks to balance monetisation with user trust. Early indicators show low ad dismissal rates and stable trust metrics, with relevance improving as the system evolves.
Reports suggest that more than 600 advertisers are already participating in the pilot, with significant interest from small and medium businesses. However, less than 20% of eligible users are currently seeing ads daily, suggesting substantial headroom for growth as the rollout expands.
Looking ahead, OpenAI reportedly plans to introduce self-serve ad tools in April, enabling broader advertiser access, while also expanding the pilot to international markets such as Canada, Australia, and New Zealand. The move marks a significant step in positioning ChatGPT as a scalable advertising platform alongside its core AI offerings.
