Bringing fresh, handmade beauty to Indian shores, LUSH, the global cosmetics company, has launched its online presence in India with Lush.in. This marks an important step for LUSH as the brand, known for its fresh, cruelty-free, and innovative beauty products, enters India’s growing cosmetics market.
LUSH’s entry into India comes through a Licensee Agreement with Bengaluru-based Bilberry Brands India. The partnership will begin with a D2C approach, with plans to introduce LUSH’s retail stores in key markets in the coming months.
Commenting on the launch, Rowena Bird, Co-Founder, LUSH, said, “We are absolutely thrilled to be re-opening in India with the launch of Lush.in and a physical store soon. It feels wonderful to arrive right in time for the year-end festivities and celebrations. We are excited to be able to offer our customers in India fresh handmade cosmetics again.”
Vishal Anand, Founder and CEO, Bilberry Brands India Private Limited, added, “LUSH has always stood for more than just cosmetics; it’s about crafting experiences, advocating for change, and making sustainability genuinely accessible. We look forward to delivering the authentic LUSH experience that is consistent worldwide, while thoughtfully embracing local relevance. We’re also excited to build a strong community of LUSH fans in India who share our values and love for fresh, effective, and fun products.”
