Slurrp Farm has launched its Back to School campaign with a new film that taps into a familiar everyday worry for parents, whether their child will actually eat the food packed in their tiffin. The film has been conceptualised, written and produced in house under Creative Director Vaani Arora, and brought to life by Baqsa Productions, with producer Siddhant Malhotra and director Mukti Krishan.
At the heart of the campaign is a simple and relatable insight. Half eaten tiffins often return home, turning a carefully prepared morning into a small disappointment. On the other hand, an empty tiffin feels like a quiet win, a sign that the effort paid off. The film builds its story around this emotional moment.
Set in the home of seven year old Kabeer, the film captures the chaos of a typical school morning. From brushing his teeth at his own pace to stuffing random things into his school bag and misplacing a sock, Kabeer’s routine feels instantly familiar. His mother, still dealing with the previous day’s untouched sandwich, looks for a quicker and more reliable option and turns to Slurrp Farm Millet Pancakes, which are ready in minutes.
The turning point comes later in the day. When the tiffin returns home empty, it signals more than just a finished meal. It reflects a smoother morning and a small but meaningful success for the parent. The moment is made more personal with a handwritten note from Kabeer, where he adds a ‘U’ to his mother’s ‘Love, Mumma,’ turning it into a sweet exchange.
Through this narrative, the brand reinforces its larger mission of making healthy eating easier for families. By combining millet based, wholesome ingredients with quick and convenient preparation, Slurrp Farm positions itself as a practical solution for busy mornings. The campaign highlights how when food is both nutritious and enjoyable for children, daily routines can feel a little less stressful.
Link to the campaign
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Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille), said, “School mornings are high-pressure and universal. The rush, the clock, the negotiation of getting a child dressed, fed, and out the door with a packed tiffin. Every parent knows the tension between wanting to pack food that’s nutritious, that their child will actually enjoy eating, and having almost no time to do it.”
“That’s the problem we set out to solve when we started Slurrp Farm: millet-based, no maida, ready in minutes, and food kids will finish happily. This film shows a version of the morning that most parents will recognise instantly, and the payoff at the end is one every parent is chasing. Real Food. Really Easy. is our answer to that morning.” she added.
