When Brands Got Weird, Wild, & Retro For Stranger Things Season 5

Stranger Things didn’t just drop onto our screens it burst in like a Demogorgon at a school dance: loud, nostalgic, and absolutely impossible to ignore. The newly released fifth season has reignited the global frenzy, turning fans into theory-hunters, Hawkins historians, and once-casual viewers again obsessed with Eggo waffles and Walkmans.

Naturally, brands weren’t about to sit on the sidelines while the world collectively flipped between the real world and the Upside Down. Every new season brought a fresh wave of retro fever, and brands rolled up their sleeves, dusted off their Walkmans, and dove headfirst into campaigns dripping with neon, monster mayhem, and enough nostalgia to make even a grown-up crave an Eggo waffle.

Some brands embraced the weird, some leaned into the sentimental, and some simply wanted to remind us that the ’80s kid inside us is still very much alive, just buried somewhere under adulthood, deadlines, and an inbox full of unread emails. But all of them had one mission: ride the Stranger Things wave with creativity that made fans grin like they’d just cracked a top-secret Hawkins Lab code.

So here’s a roundup of the brands that ventured into Hawkins’ weird world once again blending fandom, fun, and a little bit of freakiness. Because when the Upside Down resurfaces, strange magic happens not just on screen, but everywhere around us.

Netflix

 

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Instax India

 

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mCaffeine

 

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Durex India

 

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Ambuja Cement

 

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Dabur Amla India

 

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Instamart

 

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Wow Momos

 

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KitKat

 

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Rawbare

 

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Jindal Stainless

 

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McDonald’s India

 

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Britannia Croissant

 

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Federal Bank

 

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Kerala Tourism

 

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Croma

 

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