EUME, the homegrown travel and lifestyle brand, has named actor Ishaan Khatter as its brand ambassador, marking a key step as the brand strengthens its identity in style, comfort, and modern design. The collaboration is based on a shared idea that movement is not just physical but personal, expressive, and intentional.
The campaign highlights EUME’s product range, showing how the collections fit everyday life from work to travel to downtime with designs that balance comfort, durability, and understated individuality. Ishaan represents the entire spirit of the brand: versatile, expressive, and purposeful. He has also contributed to the creative direction of the campaign, from styling moodboards to narrative choices, ensuring the storytelling reflects his own way of living and moving through the world.
Visually, the campaign uses a Tech x Design mood, featuring clean architecture, sharp silhouettes, and modern lighting, capturing Ishaan in motion and exploring space, energy, and presence. The result is a cinematic, contemporary visual language reflecting EUME’s evolution. Through #MakingMoves, EUME positions itself as a lifestyle movement driven by innovation, intention, and craftsmanship.
“We have always believed that EUME represents more than just travel accessories it represents a lifestyle in motion,” said Naina Parekh, Founder, EUME. In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”
Speaking about the association, Ishaan Khatter said, “EUME represents a mindset that truly speaks to me, smart, conscious, and effortlessly stylish. Collaborating with EUME felt natural because their products are designed for people who are constantly on the move, but never compromise on comfort or individuality.”
