Thermocool has announced the launch of its new TVC featuring Bollywood star Saif Ali Khan.
The TVC, based on the idea Thermocool, India Ka Naya Andaaz, draws from evolving tastes and style preferences in India. Saif Ali Khan’s persona complements the refreshed identity, supporting Thermocool’s shift from a primarily regional brand to one with a national presence. The campaign covers key categories including coolers, refrigerators, air conditioners, and washing machines, emphasizing style and functionality.
The commercial highlights the brand’s updated visual identity and aims to reach a wider audience while reinforcing its modern positioning. Thermocool, India ka Naya Andaaz is a 360° campaign that will roll out over the coming months, including digital initiatives, on-ground visibility drives, and a TV rollout. With Saif Ali Khan as a long-term ambassador, Thermocool intends to leverage his appeal to strengthen brand affinity.
Thermocool has seen consistent growth over the last few years. The new campaign aims to maintain this momentum, address evolving consumer expectations, and increase visibility. The company plans to expand reach through targeted storytelling and high-impact campaigns, building on its foundation for stable growth and positioning itself as a preferred household brand across India.
Mr. Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, said “This campaign marks a pivotal moment in Thermocool’s transformation journey. Our vision has always been to empower consumers with products that elevate everyday living, and Aspired Living captures this philosophy perfectly. With Saif Ali Khan on board, we are confident of strengthening our aspiration-driven identity and connecting more deeply with modern consumerism.”
Mr Tushar Gupta, Director of Operations at Thermocool Home Appliances, added “India’s lifestyle preferences are changing fast, Thermocool understands the changing pattern in the modern Indian consumer and our new TVC perfectly resonates with this change. Saif’s persona gels with the new look and feel of our brand as we try to convey the modern and stylish persona of the brand. This campaign would play a vital role in cementing our position across markets.”
Mr Tanuj Gupta, Director Sales and Marketing, Thermocool Home Appliances, said, “Thermocool has seen phenomenal growth over the last couple of years, and this new 360° campaign is strategically aimed at leveraging the growth that the brand has achieved so far. Saif brings great aspiration value to the brand, and we believe this association will go a long way in strengthening our connection with consumers and helping Thermocool be the first choice in homes across the country.”
