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Pexpo Partners With Ranveer Singh’s ‘Dhurandhar’ For Sustainability Focused Initiative

Pexpo’s partnership with Dhurandhar reflects the brand’s focus on durable, eco-friendly steel products. The association aligns with the film’s message of strength and conscious choices.

BrandBeats Desk by BrandBeats Desk
December 5, 2025
in AdWorks/BrandCraft
Reading Time: 2 mins read
Pexpo Partners With Ranveer Singh’s ‘Dhurandhar’ For Sustainability Focused Initiative
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Pexpo, announced its association with the film Dhurandhar, starring Ranveer Singh. The film releases on 5th December 2025. As a Made in India brand focused on self-reliant manufacturing, Pexpo aims to support homegrown innovation through such collaborations.

The association is based on shared themes of strength, resilience, health and conscious living, which are central to both the film and Pexpo’s brand values. Pexpo’s partnership with Ranveer Singh, who has strong youth appeal, provides a platform to influence better consumer choices.

Ranveer Singh’s persona and his role in Dhurandhar represent strength, commitment and physical endurance qualities that align with Pexpo’s focus on durable, safe and sustainable stainless-steel products.

Since health and fitness are important to both Ranveer and the brand, the collaboration emphasizes the value of staying hydrated with non-toxic, reusable, eco-conscious steel bottles instead of single-use plastics.

The film highlights the message of Strength, portrayed by Ranveer Singh, and connects with Pexpo’s belief that real Dhurandhars make choices that benefit both themselves and the planet.

Speaking about the collaboration, Vedant Padia, Director, Pexpo, said, “Our partnership with Dhurandhar and Ranveer Singh is a strong representation of what the brand stands for, which is strength, better choices and long-term value. Ranveer’s energy, dedication to fitness and strong national appeal deeply resonate with Pexpo’s vision for a healthier, more sustainable India. Through this association, we want to inspire more people to shift to sustainable, reusable stainless-steel products and support a lifestyle that is healthier and more responsible.”

Tags: DhurandharPexpoRanveer Singh

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