Swiss luxury watchmaker Rado has launched its latest brand campaign, bringing together its global ambassadors Katrina Kaif and Hrithik Roshan. Titled around the theme of togetherness, the campaign marks Rado’s renewed collaboration with the two actors following the success of their earlier association.
The campaign unfolds through two distinct yet interrelated universes. Katrina Kaif is seen in an architectural space defined by curves, light, and flowing forms. Set against airy arches and soft white and beige tones, her world reflects elegance, lightness, and refinement. She wears the Centrix Diamonds, a timepiece that mirrors the grace and subtle sophistication of her surroundings.
In contrast, Hrithik inhabits a raw, elemental landscape shaped by volcanic rock formations. His setting conveys strength, movement, and a spirit of exploration, complemented by the Captain Cook High-Tech Ceramic Chronograph, a watch designed for adventure, precision, and durability.
While these two worlds initially exist in parallel, they are gradually drawn toward each other by a shared force, the Rado anchor. More than a visual symbol, the anchor represents connection and precision, serving as the connective element that bridges the contrasting energies within the film.
What stands out is the quiet spark between Katrina Kaif and Hrithik Roshan, where the campaign lets connection unfold organically.
Through this campaign, Rado expresses its philosophy that every watch is an invitation to explore, feel, and forge bonds. Whether expressed through softness or strength, lightness or robustness, delicacy or boldness, a Rado timepiece accompanies individuals on their own journeys while symbolising what brings them together.
