Ageas Federal Life Insurance has unveiled its refreshed brand identity and integrated campaign as part of its ongoing transformation journey. Developed with Glassbox, the new identity aims to present a more contemporary articulation of commitments that are central to Indian families. The revamped identity highlights this cultural context and reinforces the brand’s focus on providing protection solutions that support these everyday commitments.
With the Federal Bank, the brand positions this milestone as an additional element of stability. Ageas’ philosophy of being the supporter of your life guides the brand’s updated purpose in India, connecting global experience with local needs.
The refreshed identity introduces an updated visual system, a more digital-forward customer experience, and the brand’s new articulation: Har Wada Mumkin (Promises made possible) presented as the idea that appropriate protection and guidance enable people to meet their commitments.
Glassbox and Pollinate Labs developed the platform to reflect India’s cultural context while maintaining global design standards. The campaign rollout spans film, digital, OOH, on-ground activations and updated social channels, ensuring consistency across communication touchpoints.
With an identity and the Har Wada Mumkin platform, Ageas Federal intends to reach a wider and more digitally connected audience while maintaining its stated purpose of supporting individuals in meeting the commitments that shape their lives.
Speaking about the transformation, Jude Gomes, Managing Director and CEO, Ageas Federal Life Insurance, said: “Ageas Federal has always stood for trust, clarity and long-term protection. But today’s India is more aspirational, more forward-looking, and more digitally empowered. Our refreshed identity reflects this shift. ‘Har Wada Mumkin’ is not just a campaign line; it is our commitment to help every Indian keep the promises that matter most.”
Geetanjali Bhattacharji, Founder of Glassbox, added: “Our aim was to craft a brand that reflects the India of today, modern, confident and humane. Ageas Federal operates in a uniquely emotional space where protection intersects with possibility. The refreshed identity captures this balance through meaningful design and storytelling, and a clear articulation of the promises that bind Indian families together.”
Siddharth Khandelwal, Founder and Chief Creative Officer, Pollinate Labs, said: “The new brand is built on an emotional truth. In India, promises are inherited, lived and deeply personal. Our work was to translate that sentiment into a modern, culturally rooted design and storytelling system. This is the beginning of a platform that will continue to evolve with the brand.”
