Apparel Group, the global fashion and lifestyle retail conglomerate, has expanded its brand portfolio in India with the onboarding of Nike Littles and Jordan, marking a significant move to strengthen its youth-focused retail presence in the country.
The partnership brings two globally recognised sports and lifestyle brands into Apparel Group’s retail ecosystem, aiming to inspire movement, confidence and self-belief among young consumers. The brands will be introduced through a phased omnichannel strategy, leveraging Apparel Group’s nationwide retail network along with major digital marketplaces.
Nike Littles focuses on encouraging active lifestyles among children and aims to make sport more accessible and inclusive. The brand seeks to address the global challenge of declining physical activity among kids by promoting participation through fun and engaging sportswear designed specifically for younger age groups.
Meanwhile, the Jordan brand draws inspiration from the legacy of basketball legend Michael Jordan and positions itself as a symbol of aspiration and perseverance for younger generations. Targeted largely at Gen Alpha consumers, the brand emphasises personal growth, ambition and dedication through its products and storytelling.
“The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India”, said Tushar Ved, President, Apparel Group India. “These are brands that go far beyond product, they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership allows us to deliver global icons that inspire movement, confidence, and self-belief from an early age.”
