Prada has introduced an unusual new fragrance that takes inspiration from one of India’s most beloved drinks: chai. The perfume,...

Foxtale has marked its fourth anniversary by launching a pop-culture-driven campaign featuring Himesh Reshammiya, bringing together skincare, nostalgia, and internet...

Freshworks has appointed Kady Srinivasan as its Chief Marketing Officer (CMO), strengthening its leadership team. With more than 15 years...

Reliance Consumer Products Limited (RCPL) has onboarded legendary actor Amitabh Bachchan as the brand ambassador for its packaged drinking water...

Dubstep, the fast-fashion consumer tech brand from the Nu Republic universe, has welcomed actor Abhay Deol as its new brand...

EBG Group has announced acclaimed actor Mrunal Thakur as the new face of Carlton Wellness, marking a key step in...

In an era where cola giants and fizzy drink stalwarts dominate screens with celebrity-led storytelling, Lahori Zeera quietly steals the...

MYK LATICRETE has launched a new experiential in-store marketing campaign aimed at reshaping how customers understand tile installation decisions at...

Birla Opus Paints has rolled out a new digital film to celebrate Pongal, capturing the warmth of family traditions, festive...

Parle-G has unveiled a new Lohri film that has brought to life a heartfelt story of family, belonging and the...