Earned Media Explained: How Brands Get People To Talk About Them Without Paying For Attention
A customer recommends a product to a friend. A journalist writes about a campaign. A creator talks about a brand...
A customer recommends a product to a friend. A journalist writes about a campaign. A creator talks about a brand...
Shiprocket has made a strong debut on the Indian stock exchanges, with the e-commerce shipping and logistics platform’s shares listing...
Furlenco has launched ‘Drop Dead. Gorgeous’, a digital campaign developed by its in-house team and produced by Zero Rules Filmhouse....
Ekatra Retail Ventures has raised Rs 10 crore at a Rs 100 crore valuation, less than 100 days after its...
The Bihar government has approved a new incentive mechanism for social media creators producing content around government schemes, programmes and...
boltt, the smartphone brand from Fire Boltt, has signed Bollywood actor Ayushmann Khurrana as its brand ambassador as it prepares...
Adfactors PR has acquired a majority stake in Australian communications consultancy SenateSHJ, expanding its presence in the Asia Pacific market....
IGP has launched its Raksha Bandhan campaign, ‘The Rakhi Promise’, focusing on the small promises, memories, and everyday gestures that...
Vedanta invested more than $1 billion in net zero transition initiatives during FY26, with the spending focused on renewable energy,...
Parle Monaco has now taken its latest campaign thought and turned it into something far more audible: the Monaco Anthem....
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