Marketing
12 Marketing Lessons From Zepto’s Rise to Quick Commerce Dominance
When Zepto launched in 2021, it was not the biggest name in grocery delivery. Zepto...
Timex Expands Atelier Collection With ‘Chronograph Watches’
Timex has expanded its Atelier collection with the introduction of its first chronograph models, the...
Group Mangalam Debuts ‘NEAT Everyday’ For Modern Wellness Consumers
Group Mangalam has entered the nutraceuticals and wellness segment with the launch of ‘NEAT Everyday’,...
Business
Zerodha Rolls Out New Investor Benefits As Competition Heats Up
India's largest stockbroker, Zerodha, has introduced a fresh set of customer-focused benefits, including waiving account...
PayNearby Saathi New Campaign Captures Bharat’s Trust-Driven Digital Shift
PayNearby has launched a new campaign for PayNearby Saathi, its customer-facing UPI and financial services...
ONDC Secures Rs 220 Crore Funding From Zoho, Uber and Paytm
The Open Network for Digital Commerce (ONDC) has secured Rs 220 crore in fresh funding...
Buzz
Vi Mocks Airtel ‘Priority Postpaid’, Urges Users To Rethink Their Network Choice
Airtel launched a new postpaid service called Priority Postpaid, powered by 5G Standalone (SA) network...
D2C Explained: The Business Model Behind Modern Brands
A decade ago, launching a consumer brand in India followed a familiar playbook. You needed...
A New Mangaldeep Film Shows Why Inclusion Works Best When It’s Built Into the Product
Mangaldeep has released a new film inspired by its Sixth Sense Programme, an initiative that...
Adworks
Sunfeast Marie Light’s ‘Marie Light Mode’ Gets Couples To Divorce Their Screens
Sunfeast Marie Light has extended its “Marie Light Mode” campaign with an on-ground social experiment...
Why boAt’s Vijay Mallya Lookalike Ad Is This Week’s Standout Campaign
boAt’s latest Slazer trimmer campaign has quickly become one of the most talked-about ads of...
Safari And Manyavar Launch ‘Shaadi Ka Safar’ Wedding Luggage Collection
Safari Industries and Manyavar have joined hands to introduce ‘Shaadi Ka Safar’, a first-of-its-kind wedding...
Creator Economy
CarryMinati & MrBeast Recreate The Viral ‘Melodi’ Meme, & The Internet Can’t Keep Calm
When a meme becomes big enough, it eventually escapes the internet and enters popular culture....
Sarthak Sachdeva Criticised After Viral Air India Business Class ‘Social Experiment’
Social media influencer Sarthak Sachdeva has come under criticism online after videos surfaced showing him...
Nepal Invites Indian Content Creators For Sponsored Tourism Trip
The Embassy of Nepal in New Delhi has invited applications from Indian content creators, influencers,...
Case Studies
Bajaj Chetak 2 Stroke: The Scooter That Defined India’s Roads For Three Decades
The Bajaj Chetak 2-stroke wasn't built from scratch; it was reverse-engineered from a lapsed licence....
Nokia 1100: The Phone That Connected Millions Before The Smartphone Era Took Over
Long before smartphones became status symbols, Nokia understood something far more powerful: people did not...
Rooh Afza: 120 Years Of Showing Up When It’s Too Hot to Function
Every Indian summer comes with its own coping mechanisms. Closed curtains. Afternoon naps that stretch...