Big Boy Toyz (BBT) has introduced its new logo after 16 years. The updated identity represents a shift for the brand that first brought supercar culture to India in the early 2000s.
The new logo uses a signature-style design that signals modern luxury and simplicity. It is created to appeal to Gen Z and newer audiences, reflecting BBT’s focus on staying relevant and future-ready. The new identity will be rolled out across digital platforms, showrooms, merchandise and upcoming brand experiences. With this update, Big Boy Toyz begins a new phase that acknowledges its past while moving toward its next stage.
Jatin Ahuja, Founder and MD of Big Boy Toyz, said: “Over a decade, our business has grown; with times we have evolved. Back in the 2000s we were the first movers to bring supercar culture. Today we are nurturing the new-age generation who are different and this move to change the logo has come from the fact that times have changed. Our new logo is a signature-style logo that is more modern, something that Gen Z and generations after will love seeing. Big Boy Toyz is a young brand that always grows with time. This is our ode to a timeless brand and as supercars are timeless, so are we.”
