Bvlgari has announced Jake Gyllenhaal as its Global Brand Ambassador. Both Gyllenhaal and the brand’s leadership emphasised authenticity as a central theme of the partnership in their statements.
Commenting on the announcement, Laura Burdese, Deputy CEO of Bvlgari and incoming CEO from July 1, 2026, said, “Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity. His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity and purpose to everything he does.”
Jake Gyllenhaal, said, “I’ve always felt close to Bvlgari for the way it blends beauty with meaning: the Maison’s approach is generous toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to oneself”
