AdWorks
Nestlé Munch Enters India’s Gaming Culture With Creator-Led ‘Hack The Crunch’ Campaign
Nestlé Munch has rolled out a new digital campaign, 'Hack the Crunch,' tapping into India's rapidly growing gaming community through...
Hyundai India CEO Tarun Garg & Shah Rukh Khan Brings A Plot Twist To The Brand’s Latest Ad Campaign
Some celebrity-brand partnerships fade with time. Others become so deeply embedded in public memory that separating the two feels almost...
PHURR Challenges Restaurant Norms With ‘Now Copy This’ OOH Campaign
Elevated vegetarian restaurant PHURR has launched 'Now Copy This', an out-of-home (OOH)-led campaign that encourages diners to look beyond the...
HK Vitals Reunites With Yami Gautam For ‘Skin Ko Chahiye Skin Ka Protein’ Campaign
HK Vitals, which claims to be India's leading collagen brand, has launched its latest campaign, 'Skin Ko Chahiye Skin Ka...
5 Brands That Pivoted Their Entire Identity and Actually Succeeded
Imagine walking into a store in the early 1990s and asking someone in the 1990s to stream a Netflix show...
Prime Video Spoofs India’s Got Latent To Give Adarsh Baal Vidyalaya A Viral Launch
Prime Video has taken an unconventional route to promote its upcoming original series Adarsh Baal Vidyalaya, launching a promotional film...
MARS Cosmetics Takes #LivingTheMARSLife Campaign To Delhi Metro
MARS Cosmetics has expanded its ongoing #LivingTheMARSLife campaign with a new on-ground activation across the Delhi Metro's Yellow Line, bringing...
RENÉE Cosmetics Partners With Orry For Micro-Drama Series To Reinvent Beauty Marketing
RENÉE Cosmetics has announced a collaboration with internet personality Orhan Awatramani, popularly known as Orry, for its upcoming micro-drama series,...
Amul’s New Print Ad Celebrates Sponsorship Of Both World Cup Final Teams
As the FIFA World Cup reached its final act, Amul took out a full-page advertisement in The Times of India...
5 Times An Indian Brand’s OOH Campaign Broke The Internet
Billboards are no longer just giant posters on busy roads. Today, they have become conversation starters, meme material, and social...