AdWorks
IGP Launches ‘The IGP Coffee Edit’ Campaign For International Coffee Day
IGP has launched ‘The IGP Coffee Edit’ for International Coffee Day, turning coffee preferences and everyday coffee rituals into a...
Ghadi Detergent Puts New Formulation To The Test In New Campaign With Madhuri Dixit
Ghadi Detergent is putting its latest product claims to the test in a new campaign featuring Madhuri Dixit, as the...
Flipkart Turns Your Name Into Luck & Speed Into A Shopping Strategy With New Big Billion Days Campaign
Flipkart is bringing two very Indian ideas luck and getting things done at the last minute into its latest Big...
boAt Takes CREST AI To The Middle Of The Ocean In New ‘Upgrade To boAt’ Film
boAt has taken its ‘Upgrade to boAt’ campaign somewhere you probably wouldn’t expect: the middle of the ocean, with two...
Hinge Turns Quiet Moments Into Signs Of Love In New Campaign
The campaign is aimed at singles looking for a more intentional approach to dating, with the creative focusing on the...
PhonePe Celebrates 10 Years With A Film That Tries To Name All 70 Cr Users
PhonePe is marking its 10th anniversary with a film that tries to answer a simple question: how do you show...
Zomato Says Its HR ‘Doesn’t Work’ In Its Latest Print Ad, Here’s The Catch
Zomato has found a rather unconventional way to talk to HR professionals: blame the HR department. A new Zomato ad...
Sprite Brings Spicy Challenges To Its First Digital Game Show ‘Truth & Spice’
Sprite is taking its love for spicy food beyond the usual food-and-drink pairing with ‘Sprite Truth & Spice’, an eight-episode...
OpenAI Brings ‘Grandmas’ To Show What ChatGPT Voice Can Do
OpenAI has brought back three familiar faces for its latest advertising film for ChatGPT Voice, using everyday situations to demonstrate...
Lay’s Makes Readers Ranbir Kapoor’s Next-Seat Neighbour With A Clever Print Ad
Print ads have a familiar formula: show the product, add a celebrity, make the message clear and hope the reader...