AdWorks
Yakult Danone India Unveils ‘Light Mango Flavour’ With New Campaign Featuring Taapsee Pannu
Yakult Danone India has launched a new commercial featuring brand ambassador Taapsee Pannu to introduce Yakult Light Mango Flavour, the...
mPokket Appoints Naveen Polishetty As Brand Ambassador, Launches ‘mPokket Ante Non-Stop Growth’
Digital lending platform mPokket has appointed Telugu actor Naveen Polishetty as its brand ambassador and unveiled a new campaign, 'mPokket...
The LEGO Times Of India: An Iconic Masthead Becomes A Playful Mumbai Canvas
LEGO transformed one of Indian print media’s most recognisable identities by turning ‘The Times of India’ masthead into ‘The LEGO...
The Clown Whose Colours Never Fade Is Berger Paints’ Newest Brand Story
Berger Paints has unveiled its latest brand campaign, 'Rang Bana Rahe', introducing an unlikely protagonist, a clown named Khushrangi. At...
Nestlé Munch Enters India’s Gaming Culture With Creator-Led ‘Hack The Crunch’ Campaign
Nestlé Munch has rolled out a new digital campaign, 'Hack the Crunch,' tapping into India's rapidly growing gaming community through...
Hyundai India CEO Tarun Garg & Shah Rukh Khan Brings A Plot Twist To The Brand’s Latest Ad Campaign
Some celebrity-brand partnerships fade with time. Others become so deeply embedded in public memory that separating the two feels almost...
PHURR Challenges Restaurant Norms With ‘Now Copy This’ OOH Campaign
Elevated vegetarian restaurant PHURR has launched 'Now Copy This', an out-of-home (OOH)-led campaign that encourages diners to look beyond the...
HK Vitals Reunites With Yami Gautam For ‘Skin Ko Chahiye Skin Ka Protein’ Campaign
HK Vitals, which claims to be India's leading collagen brand, has launched its latest campaign, 'Skin Ko Chahiye Skin Ka...
5 Brands That Pivoted Their Entire Identity and Actually Succeeded
Imagine walking into a store in the early 1990s and asking someone in the 1990s to stream a Netflix show...
Prime Video Spoofs India’s Got Latent To Give Adarsh Baal Vidyalaya A Viral Launch
Prime Video has taken an unconventional route to promote its upcoming original series Adarsh Baal Vidyalaya, launching a promotional film...