AdWorks
Flipkart Goes Offbeat, Backs Namibia For T20 World Cup Buzz
As the T20 World Cup gathers momentum, Flipkart has made an unexpected marketing play, sponsoring the Namibian cricket team, despite...
Huma Qureshi Fronts Yes Madam’s ‘Beauty With Brains’ Challenge
Yes Madam has unveiled a new digital campaign featuring actress Huma Qureshi, marking the launch of its interactive in-app game,...
Frido Calls Body Pain The Ultimate Red Flag In Its V-Day Campaign
With its new campaign, “Red Flags Hurt,” Freedo is flipping the internet’s favourite dating phrase into a larger conversation about...
Excel Home Decor Celebrates Emotional Living Spaces In It’s New Campaign “Love That Feels Like Home”
In the Flashy Theatre of Valentine’s Day, where every brand often chases grand gestures and cinematic romance, Excel Home Decor...
IKEA India Repositions Brand With ‘It All Starts At Home’ Campaign
IKEA India has launched a refreshed brand positioning called “It All Starts at Home,” signalling a new chapter in how...
Complan Names Vaibhav Sooryavanshi Brand Ambassador, Rolls Out Campaign ‘Thoda Plan, Thoda Complan’
What does it take to break records before you’re old enough to vote? According to Complan’s newest brand ambassador, Vaibhav...
Tinder’s Move On Salon Reframes Heartbreak As A Fresh Start
Breakups rarely come with instructions. But if Tinder has its way, they might at least come with a haircut. Ahead...
Why Can’t Life Be A Perfect Ten? mPokket Completes 10 Years With A Thought-Provoking Film
If life had a rating system, most young Indians would probably give it a solid 7.5 close, but not quite...
Today Group Unveils ‘HERE. FOREVER.’ Brand Campaign To Signal Long-Term Growth Vision
Real estate developer Today Group has launched its new brand campaign, ‘HERE. FOREVER.’, a philosophy-driven initiative that articulates the Group’s...
Nykaa Plays Cupid This Valentine’s Day With Its Love Post Office
This Valentine’s season, Nykaa is delivering love literally. The beauty and lifestyle platform has unveiled the Nykaa Love Post Office,...