Yes Madam has unveiled a new digital campaign featuring actress Huma Qureshi, marking the launch of its interactive in-app game, ‘Beauty With Brains’. The initiative aims to combine skincare education with rewards, offering users an engaging way to test their knowledge while unlocking discounts and services.
The ‘Beauty With Brains’ game invites users on the Yes Madam app to answer skincare-related questions. Participants who respond correctly unlock a special discount on each question, while those who successfully complete ten questions receive a free Korean waxing service.
The campaign film features Huma Qureshi in an interrogation-style setup alongside Akanksha Vishnoi, Co-founder of Yes Madam. In the video, Huma quizzes Vishnoi with skincare-based questions as she attempts to win the challenge herself and unlock the reward. The playful exchange highlights the simplicity of the game while reinforcing the campaign’s central theme that beauty and intelligence go hand in hand.
Link to the campaign:
Speaking about the campaign, Akanksha Vishnoi, Co-founder of Yes Madam, said:
“Beauty today is not just about appearance, it is about awareness and confidence. With ‘Beauty With Brains’, we wanted to create something that educates and engages at the same time. Collaborating with Huma felt right because she represents intelligence, confidence, and individuality, which perfectly resonates with what this campaign stands for.”
