Switching smartphones is usually presented as a technical decision: better camera, bigger display, faster processor or a new feature. Samsung...
BabyOrgano has released its first brand film, focusing on the changing dynamics of parenting and the division of childcare responsibilities...
Libas has unveiled ‘Utsav – A Celebration of Festivals’, its latest festive campaign that explores Indian festivals through the idea...
Flipkart has unveiled its latest Big Billion Days campaign with a film that takes a slightly unusual route to sell...
Monsoon in India has plenty of charm until the laundry enters the picture. Clothes stay damp, towels develop a permanent...
Festive advertising often follows a familiar formula: show the celebration, add the products, and attach a seasonal message. Blinkit has...
Ravi Kishan has been everywhere on the internet lately from “Money follows my brother” to “Jaldi the late”, his expressions,...
ZOFF Foods has launched ‘Know The Brand’, a consumer awareness campaign that seeks to shift the conversation around whole spices...
The long-running competitive advertising battle between Gillette and Bombay Shaving Company has resurfaced, this time around BSC’s newly launched Switch4...
There is something inherently funny about Shah Rukh Khan assuming that a brand is upgrading itself because he has joined...
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