Creator Economy
5 Women Influencers Who Made The Leap From Content To Commerce
It rarely begins with a business plan. It begins with something smaller, almost invisible at first. A comment under a...
Indian-Origin Influencer Priya Patel Faces Backlash Over Viral Anti-Immigration Video
Indian-Origin influencer Priya Patel has come under intense scrutiny after a viral video expressing her views on immigration triggered widespread...
Rebel Kid’s Lipton Endorsement Triggers PCOD Misinformation Controversy
In an internet culture driven by relatability, vulnerability often becomes currency, influencers speak like friends, not experts. And that’s precisely...
Influencers Could Face Publisher-Level Scrutiny Under New IT Rules Proposal
The government has proposed amendments to the Information Technology (IT) Rules, 2021, expanding regulatory oversight to include influencers, content creators,...