Creator Economy
6 Instagram Creators To Follow For Navratri Outfit Inspiration
Navratri is as much about dressing up for nine nights of celebrations as it is about music, dance and devotion....
YouTube Changes Shorts Algorithm To Prioritise Original Content Over Reposts
YouTube is changing how its Shorts recommendation system treats reused content, with greater priority now being given to original videos....
AnyMind Group Unveils AnyCreator Stream To Drive Live-Stream Monetisation For Creators
AnyMind Group has launched AnyCreator Stream, a web-based platform designed to give creators and live streamers a single place to...
Meta Spotlights Emerging Creator Talent With ‘Edits Film Festival’ In India
Meta has announced the launch of the ‘Edits Film Festival’, a new initiative that aims to showcase emerging creator talent...
Bihar To Pay Social Media Creators Up To Rs 1 Lakh For Videos On Government Schemes
The Bihar government has approved a new incentive mechanism for social media creators producing content around government schemes, programmes and...
10 Micro-Influencer Campaigns With Macro Results In India
Who said you need millions of followers to make millions of people stop scrolling? Sometimes, the creator with 30,000 followers...
How Aashirvaad Used 1,300 Creators To Reach 68 Million Viewers During IPL
As brands increasingly shift towards creator-led marketing during major cultural events, IPL is emerging as more than just a sponsorship...
YouTuber Sourav Joshi Takes Underprivileged Children On Their First Flight
Content creator and daily vlogger Sourav Joshi organised a trip to Delhi for a group of underprivileged children, giving them...
Snapchat Partners With Samsung India To Power Gen Z Creator-Led Launch Of New Galaxy Foldables
Snapchat has partnered with Samsung India to launch a nationwide creator campaign for the company's latest Galaxy foldable smartphones, placing...
12 Influencer Marketing Trends Reshaping India’s Creator Economy In 2026
Five years ago, influencer marketing in India was largely about chasing the biggest names on Instagram or YouTube. A celebrity...