Creator Economy
YouTube Launches ‘Gifts’ in India, Giving Creators A New Way To Earn During Live Streams
In a move aimed at strengthening India's fast-growing creator economy, YouTube has rolled out Gifts in India, allowing viewers to...
Ashish Chanchlani, Triggered Insaan & Techno Gamerz Join Pokémon GO Fest 2026 Community Celebrations In India
Ahead of the global Pokémon GO Fest 2026, Pokémon GO will host community events in India on 6 July across...
Bhuvan Bam Sparks Buzz With The First Look Teaser Of ‘SARKAR’
Content creator and actor Bhuvan Bam has revealed the first look of his upcoming project, SARKAR, sharing a teaser and...
Nearly 64% Of Creators Would Produce Longer Videos If Storage Weren’t A Limitation: Sandisk Study
Sandisk has released findings from its latest report, ‘The Content Rush: Inside India's New Always-On Creator Economy,’ conducted in partnership...
Emergent Partners With Raj Shamani To Launch Rs 1 Cr AI Software Challenge For Indian Businesses
Emergent has partnered with entrepreneur and content creator Raj Shamani to launch a nationwide challenge encouraging Indian businesses to adopt...
Nikhil Kamath’s The Foundery Film Reimagines Entrepreneurship Beyond The Traditional Startup Struggle
Entrepreneurship is often associated with a familiar narrative of starting from scratch, overcoming setbacks, and eventually achieving success. A new...
Harsh Beniwal Unveils ‘Octopus’, Enters D2C Fragrance Brand Market
Indian YouTuber, actor, and Content Creator Harsh Beniwal has entered the consumer products space with the launch of Octopus, a...
SEBI May Classify Influencers With Over 5 Lakh Followers As Celebrities Under New Ad Code
India's influencer marketing industry could soon see a major regulatory shift. The Securities and Exchange Board of India (SEBI) has...
The 10 Most Influential Creators of 2026, As Ranked By Forbes
There was a time when being a creator meant chasing views, likes, and followers. Today, creators are building global businesses,...
Cleartrip’s New Creators Club Lets Influencers Earn From Every Travel Booking
Cleartrip, a Flipkart company, has launched Cleartrip Creators Club, a new affiliate programme designed to integrate creators directly into the...