Creator Economy
Bihar To Pay Social Media Creators Up To Rs 1 Lakh For Videos On Government Schemes
The Bihar government has approved a new incentive mechanism for social media creators producing content around government schemes, programmes and...
10 Micro-Influencer Campaigns With Macro Results In India
Who said you need millions of followers to make millions of people stop scrolling? Sometimes, the creator with 30,000 followers...
How Aashirvaad Used 1,300 Creators To Reach 68 Million Viewers During IPL
As brands increasingly shift towards creator-led marketing during major cultural events, IPL is emerging as more than just a sponsorship...
YouTuber Sourav Joshi Takes Underprivileged Children On Their First Flight
Content creator and daily vlogger Sourav Joshi organised a trip to Delhi for a group of underprivileged children, giving them...
Snapchat Partners With Samsung India To Power Gen Z Creator-Led Launch Of New Galaxy Foldables
Snapchat has partnered with Samsung India to launch a nationwide creator campaign for the company's latest Galaxy foldable smartphones, placing...
12 Influencer Marketing Trends Reshaping India’s Creator Economy In 2026
Five years ago, influencer marketing in India was largely about chasing the biggest names on Instagram or YouTube. A celebrity...
Meta Faces Legal Heat As Creators Allege Fake Copyright Strikes Through Facebook Edit Feature
Two Indian digital creators have approached the Delhi High Court alleging that Meta's copyright enforcement system was manipulated through Facebook's...
Top 10 Indian YouTubers With The Most Subscribers In 2026
What started as a platform for uploading home videos has become India's biggest launchpad for creators, entrepreneurs, and internet celebrities....
Mercedes-Benz Clarifies E20 Fuel Compatibility After YouTuber Sourav Joshi’s Mileage Drop Claims
Mercedes-Benz India has issued a clarification on the use of E20 (20% ethanol-blended) petrol after popular YouTuber Sourav Joshi claimed...
YouTube Launches ‘Gifts’ in India, Giving Creators A New Way To Earn During Live Streams
In a move aimed at strengthening India's fast-growing creator economy, YouTube has rolled out Gifts in India, allowing viewers to...