Marketing
10 Lessons From CRED’s Marketing Playbook Every Brand Manager Should Read
When CRED launched in 2018, it wasn't entering an empty market. It stepped into one of India's most crowded categories...
Karnataka Teams Up With Anthropic To Advance AI Governance & Expand Claude Certifications
Karnataka has announced plans to establish two dedicated working groups with artificial intelligence company Anthropic to identify priority AI use...
Picklebay Named Title Sponsor For Team India Kids At Pickleball World Cup 2026
Picklebay has been named the Title Sponsor for the Team India Kids Under 14 contingent that will compete at the...
Meta Introduces Free Facebook Verified To Authenticate Real Users
Meta has announced Facebook Verified, a new free verification badge designed to help users confirm that there is a real...
Apollo Partners With The ePlane Company To Bring Electric Air Ambulances To India
Apollo Hospitals has partnered with Chennai-based aerospace startup The ePlane Company to explore the deployment of India's first electric air...
Pronto Unveils ‘Verified’ Home Service With Wearable Cameras To Train AI Models
Home services startup Pronto has launched ‘Pronto Verified’, an optional premium service that records home cleaning sessions through wearable cameras...
Reliance Retail Launches AJIO Beauty, Expands Presence In India’s Beauty Market
Reliance Retail has announced the launch of AJIO Beauty, expanding its footprint in the country's fast-growing beauty and personal care...
Capri Loans Ropes In Nayanthara As Brand Ambassador To Strengthen South India Expansion
Capri Global Capital Ltd. (CGCL), the diversified non-banking financial company (NBFC) operating under the Capri Loans brand, has announced actor...
X Relaunches Its Android App After A Year-Long Rebuild, Promising Faster Performance
X has officially rolled out a completely rebuilt version of its Android app, marking the culmination of a year-long engineering...
The Marketing Psychology Behind Subscription Models That Keep Us Hooked
You wake up, put on your headphones, and Spotify starts playing the playlist it curated just for you. At work,...