NODWIN Gaming has partnered with ICONiQ White as the Title Sponsor and Mastercard as the ‘Powered By’ Sponsor for the upcoming edition of NH7 Weekender 2026.
The festival, widely known as India’s happiest music festival, will take place from March 13 to March 15, 2026 at Mahalakshmi Lawns in Pune, bringing together music, comedy and cultural experiences alongside brand-led activations.
This year’s lineup features a mix of popular artists including Talwiinder, Prateek Kuhad, Aditya Gadhvi, Raftaar x Kr$na, Faheem Abdullah, Aditya Rikhari, KING, Indian Ocean, and Nucleya & Friends, among others. The event will also feature comedy performances by Aaditya Kulshreshth, Rahul Subramanian, Varun Thakur, Rohan Joshi and Urooj Ashfaq, adding an entertainment layer beyond music.
As the Title Sponsor, ICONiQ White will curate a dedicated experiential zone designed to serve as the social hub of the festival. The space is intended to provide festival-goers with an environment to pause and engage with art, community and cultural expression, while reinforcing the brand’s positioning around individuality and self-expression.
Alok Gupta, Managing Director, Allied Blenders and Distillers Limited, said,
“Today’s generation creates the culture they consume. ICONiQ White is designed for this audience, celebrating individuality and bold self-expression – values that have defined NH7 Weekender since its inception. This partnership is all about being present in the spaces where our consumers discover new voices and create unforgettable memories. We look forward to fuelling these shared experiences and inviting everyone to ‘Be ICONiQ’ this March.”
Lavani Agarwal, Vice President, Marketing & Communications, South Asia at Mastercard, said,
“NH7 Weekender captures the spirit of creativity, inclusivity, and self-expression—values that sit at the heart of Mastercard. Built on a legacy of enabling priceless experiences, we are thrilled to connect even more deeply with youth and Gen Z through exclusive presales and unique, on-ground engagements. As India’s live entertainment scene accelerates, Mastercard remains committed to creating culturally resonant, effortless, and unforgettable connections.”
Akshat Rathee, Co-founder and MD of NODWIN Gaming, said,
“We are pleased to welcome ICONiQ White and Mastercard as partners for the 2026 edition of NH7 Weekender. What began as a platform to spotlight independent talent has grown into one of India’s most recognised cultural properties, shaping the way live music is experienced in the country. As the sector enters a phase of accelerated growth and global attention, it becomes essential to build partnerships that enhance the audience journey while contributing to sustainable expansion. Together, these collaborations strengthen what Weekender stands for and help us take the festival into its next chapter.”
In the lead-up to the festival, the “Road to Weekender” campaign will roll out across Mumbai and Pune, featuring community-led activities and interactive experiences designed to build excitement ahead of the event. Select participants will also have the chance to win festival passes and exclusive on-ground experiences during the weekend.
