indē wild, the widely popular beauty brand co-founded by entrepreneur-influencer Diipa Büller-Khosla, announces its official launch in the United States through a strategic retail partnership with international beauty chain Sephora. The expansion marks a defining milestone in the brand’s global growth and signals the rising presence of Indian-born beauty brands within the international beauty market.
The brand will launch on Sephora.com on March 3, 2026 attracting an impactful reception, with an in-store rollout across 178 select Sephora U.S. locations beginning March 13, 2026. The partnership represents indē wild’s evolution from a digitally native beauty brand into a global luxury brand, positioning it as the first homegrown Indian beauty brand conceptualised, built and scaled in India to enter Sephora’s U.S. retail ecosystem.
indē wild’s curated portfolio of ritual-forward skincare and haircare will now be available to customers across the United States. Each formulation blends multigenerational Indian superherbs with modern cosmetic science, translating heritage beauty rituals into high-performance solutions for today’s global beauty consumer.
While Sephora has previously introduced consumers to South Asian–inspired brands, indē wild partnership marks a significant milestone as the first beauty brand rooted in authentic Indian rituals and rich formulations to debut at Sephora US.
The U.S. expansion builds on the brand’s successful debut into Sephora UK, where indē wild launched in September 2024 recording a 677% quarter-on-quarter growth. The partnership marked the company’s first luxury retail collaboration and demonstrated strong consumer appetite for modern interpretations of Ayurvedic beauty rituals.
With the Sephora U.S. rollout, indē wild projects global annual recurring revenue to reach $20 million by the end of 2026, reinforcing its ambition to build one of the first globally scaled beauty brands rooted in modern Ayurvedic science.
Diipa Büller-Khosla, Founder, indē wild, states, “Sephora U.S. marks a defining chapter in indē wild’s evolution from a digitally native community to a global prestige beauty brand. From day one, we built indē wild around the belief that Ayurvedic wisdom and clinical science can coexist in a way that feels both elevated and accessible. Bringing Ayurvedistry to one of the most influential beauty retailers in the world validates that there is space and demand for culturally rooted brands that deliver real performance. This launch signals that Indian beauty is no longer niche and that it has earned its place in the global beauty conversation.”
Rachel Harris, Partner, Unilever Ventures, states, “India and the US are two of the most influential beauty markets today, combining scale, influence and rapid growth and innovation. indē wild’s launch with Sephora US reflects the strong credibility the brand has built in India and its ability to carry that momentum into one of the industry’s most competitive beauty retail environments. As one of India’s first homegrown beauty brands to enter major U.S. retail, from an investor standpoint, it’s exciting because brands that can win meaningfully across both markets have significant growth potential.”
