KFC India has launched a new campaign to promote its latest menu item, the Crispy ShaWOWrma wrap. This campaign aims to position the new product as a satisfying solution for shoppers looking for a quick meal. By using a familiar family scenario, the brand highlights the appeal of its new flavour profile to different generations.
In the film, the daughter suggests going to KFC, but the mother initially refuses. After a series of dramatic reactions that even catch the attention of a Colonel Sanders character, the mother eventually tries the wrap. Her opinion changes immediately after the first bite, moving from a firm refusal to enthusiastic approval.
As per the company the new wrap is described as a unique twist on the traditional shawarma. It consists of a toasted tortilla filled with the brand’s signature crispy Peri-Peri chicken strips. To complete the filling, the wrap includes a creamy shawarma-style mayonnaise, fresh lettuce, and tangy pickled Mediterranean vegetables.
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A KFC India spokesperson said, “When it comes to KFC, there’s often a playful moment of indecision, especially among fence sitters who are quick to ask “KFC? Abhi?”. It’s rarely about whether to indulge, but more about debating the right moment to indulge. With the all-new Crispy ShaWOWrma Wrap, we wanted to lean into that very real behaviour & celebrate the idea that there isn’t really a wrong time for finger lickin’ good food.”
“Our new film captures this dynamic perfectly – showing how quickly the initial “naa” turns into a “haan” with the first bite. The KFC Crispy ShaWOWrma Wrap is our twist on the familiar favourite & we’re confident consumers will strongly echo the WOW when they take that first bite.”
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo said, “This campaign captures a very real, very Indian hesitation of KFC fence sitters and flips it with surprise and delight. By introducing the KFC Crispy ShaWOWrma Wrap, we’re bringing together the unmistakable crunch of our chicken with flavours people already love, in a format that feels both familiar and exciting. With the quirky nature of the film along with the new offering, we believe, every “Naa” will invariably turn into a “Haan”.
