KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, has appointed Bollywood actor Shahid Kapoor and Mira Rajput Kapoor as its new brand ambassadors. The couple will lead KISNA’s latest campaign, featuring the tagline ‘Khushi Ke Har Pal’, capturing the emotion, intimacy, and joy in everyday moments.
Shahid and Mira reflect the spirit of the modern Indian couple, refined, authentic, and connected making them a natural fit for a brand rooted in trust and craftsmanship. Their presence aligns with KISNA’s vision of creating diamond jewellery that resonates with personal stories and understated elegance. As jewellery increasingly symbolizes shared milestones and emotional expression, this association reflects the brand’s understanding of evolving consumer sentiment.
KISNA’s design philosophy emphasizes simplicity, emotion, and everyday wearability, with pieces crafted in refined silhouettes, purposeful detailing, and a timeless aesthetic. The campaign film mirrors this ethos, highlighting real-life moments that reflect the chemistry of Shahid and Mira.
This partnership marks a step in KISNA’s journey to strengthen national visibility and connect with younger families and new-age couples in India. With growing consumer interest and a rising retail presence, the association supports a new chapter of storytelling, relatability, and brand presence.
Commenting on the association, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group, said: “For over two decades, KISNA has stood for trust, craftsmanship and emotional connection, values that continue to define who we are today. Our partnership with Shahid Kapoor and Mira Kapoor beautifully reflects these principles. They represent the modern Indian couple, rooted in tradition yet effortlessly contemporary, balancing individuality with togetherness. This collaboration strengthens our vision as we continue to make diamond jewellery accessible, meaningful, and cherished by every Indian.”
Commenting on the appointment, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said: “Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. Their presence strengthens our commitment to creating jewellery that feels personal, meaningful and accessible to every Indian household. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship.”
Commenting on the appointment, Shahid Kapoor said: “What first drew Mira and I to KISNA was its effortless blend of beauty, craftsmanship and timeless design, that’s a given. But what truly stayed with me is how each piece becomes a way to express what I’m feeling, whether love, strength, joy or even nostalgia. Each design feels deeply personal. Every piece is a story waiting to be worn, and it’s a privilege to represent a brand that designs from the heart.”
Sharing her thoughts on the appointment, Mira Rajput Kapoor said: “Jewellery, for me, is more than adornment, it carries the warmth of memories and the sparkle of love. Whether it’s a dainty diamond pendant for everyday wear or a grand bridal set, there’s something for every phase of a woman’s journey. Every design crafted by KISNA reminds me of the little moments that make life beautiful, the milestones, the memories, and the people we treasure. I’m proud to be associated with a brand that makes these moments shine brighter.”
