Consumer technology brand Nothing has been announced as the Title Sponsor of Royal Challengers Bengaluru (RCB) for the upcoming T20 Season 2026, marking a major milestone in the brand’s fast-growing India journey. The partnership follows RCB’s historic championship win in 2025 and builds on Nothing’s association with the franchise from the previous season.
Nothing is set to open its first flagship store in India in Bengaluru on February 14, 2026, expanding its offline footprint and direct consumer engagement.
With cricket at the centre of Indian culture and RCB boasting one of the league’s most loyal fan bases, the title sponsorship positions Nothing at the intersection of technology, fandom and youth culture, strengthening its ambition to become a household name in India’s competitive smartphone market.
From the franchise’s perspective, the partnership reflects a shared belief in innovation and next-generation fan engagement. Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, said, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
Commenting on the partnership, Akis Evangelidis, Co-founder & India President, Nothing, said,
“RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
