PharmEasy has announced the launch of ‘WomenCare’, a dedicated category aimed at providing comprehensive end to end support for women’s health. The WomenCare category will go live with exclusive offers timed with International Women’s Day.
Created as a one-stop destination, the new section addresses the evolving healthcare needs of women across different life stages, providing a dedicated space to access trusted medical guidance, reliable healthcare products, and services all in one place.
As per the brand, the category features curated sub-pages including Sexual Wellness, Fertility, Menstrual Health and Intimate Hygiene, PCOD, as well as Skin and Haircare, with additional segments planned for the near future.
Through WomenCare, users are able to access trusted health information tailored to each stage of life, relevant and preventive health checkups, and supplements and healthcare products to support overall wellness. Furthermore, the platform provides online doctor consultations that are completely confidential and private.
According to the brand, by bringing consultations, diagnostics, products, and educational content under one unified category, the platform seeks to empower women to take control of their health carefree and proactively. The broader aim of this initiative is to strengthen awareness around preventive healthcare and make specialised women’s health services more accessible and affordable across India.
In observance of ‘International Women’s Day’, PharmEasy is introducing exclusive offers available specifically on March 08, 2026. These promotions include General Physician Consultations priced at ₹99, reduced from the earlier price of ₹399. Additionally, Gynaecology Consultations are available at ₹499, reduced from ₹599.
The platform is also offering a 50 per cent discount on various women’s health checkups. These discounted diagnostics include the Women’s Advanced Healthcare Package, the Women’s Weight Management Checkup, the Women’s Stress Impact Checkup, the Female Hormone Screening, and many more.
Commenting on the launch, Gaurav Verma, Chief Business Officer (CBO), PharmEasy (API Holdings), said, “Women’s health needs are unique, evolving, and often underserved. With WomenCare, we aim to create a comprehensive, accessible, and judgment-free healthcare space that supports women across every life stage- from adolescence to maternity and beyond.”
“The aim is to ensure that women don’t have to figure their health doubts alone. By combining trusted information, expert consultations, and curated health packages on a single platform, we are committed to making proactive healthcare simpler, more affordable and empowering for women across India.” he added.
