Red Chief has appointed Bollywood actor Ayushmann Khurrana as its new brand ambassador. The partnership aims to strengthen the brand’s connection with aspirational and style-conscious consumers across metros, as well as tier 1, 2, and 3 cities.
With Khurrana on board, Red Chief aims to reinforce its position as a footwear brand that balances tradition with contemporary style and nationwide appeal.
Manoj Gyanchandani, Managing Director of Leayan Global, shared, “In Ayushmann Khurrana, we have found a partner who truly embodies the spirit of Red Chief – authentic, committed, and constantly pushing boundaries while staying deeply rooted. His pan-India appeal across all age groups makes him the perfect face for our next phase of growth. With this association, we aim to strengthen our brand affinity, sharpen our youth connect, and communicate our renewed focus on our formal leather, casual leather, sports shoes, and sneakers range.”
Adding to it Parth Gyanchandani, Executive Director of Leayan Global Pvt. Ltd., said, “Ayushmann Khurrana is the perfect strategic fit for our brand. He embodies the authenticity, youth appeal, and fashion quotient that we want to represent. We aim to make Red Chief a lifestyle statement for younger audiences, with a focus on product innovation, comfort technologies, lighter constructions, and contemporary design to appeal to modern consumers.”
Expressing his excitement, Ayushmann Khurrana said, “I am delighted to partner with Red Chief, a brand that has demonstrated sustained growth and a strong presence over the years. What drew me to this association is Red Chief’s deep Indian roots and its commitment to empowering people through its diverse range of footwear. I relate strongly to this journey. Together, we aim to inspire consumers to walk their own path with confidence, comfort, and style.”
Rahul Sharma, Senior General Manager – Marketing, highlighted the brand’s campaign strategy: “This partnership will be brought alive through an integrated 360-degree campaign across digital, TV, print, outdoor, and all consumer touchpoints. The first campaign featuring Ayushmann Khurrana is scheduled to launch soon, showcasing Red Chief’s latest collection designed for today’s multi-dimensional, always-on-the-move consumer. Many more campaigns are planned back-to-back for the upcoming seasons.”
