Reliance Consumer Products Limited (RCPL) has onboarded legendary actor Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure. The association has brought together two widely trusted Indian names, reinforcing Campa Sure’s focus on affordability, purity, and widespread access to safe drinking water.
Since acquiring Campa Cola in 2022 and reintroducing it to the Indian market in 2023, RCPL has steadily rebuilt the legacy brand. The company has expanded Campa into a broader beverages portfolio that has included soft drinks, energy drinks, juices, and packaged drinking water under the Campa Sure name.
According to the company, Campa Sure has been launched with the objective of making clean drinking water more accessible through competitive pricing and wide availability. With Bachchan coming on board, RCPL has aimed to strengthen consumer trust in Campa Sure, positioning it as a dependable option in the packaged drinking water segment.
Speaking on the association with Campa Sure, Bachchan stated, “I am very happy to associate with Campa Sure. I am impressed with Campa Sure’s endeavour to help provide clean drinking water access to every Indian.”
Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, “Just like brand Campa, Shri Amitabh Bachchan is a true Indian icon who rules the hearts of every Indian and their charisma transcends boundaries. Both stand as the symbol of trust, purity and authenticity. Shri Bachchan & Campa – are a reflection of the same philosophy and coming together of these two legends is special.
