Reliance Retail has announced the completion of its acquisition of the brand Pahadi Local along with its business from Pahadi Goodness. Pahadi Local is a growing Indian beauty and wellness brand recognised for its nature-led, Himalayan inspired formulations.
Founded with the mission of bringing the purity and effectiveness of Himalayan ingredients into everyday personal care, Pahadi Local has emerged as a distinctive player in India’s rapidly evolving beauty and wellness market. The brand is known for its clean formulations, responsible sourcing practices, and growing appeal among consumers seeking authentic and sustainable skincare alternatives.
As per the company, with this acquisition, Reliance Retail strengthens its strategy of building and scaling differentiated, purpose driven Indian brands by leveraging its extensive omni-channel retail network, digital commerce capabilities, and robust supply chain infrastructure.
According to the company, the portfolio of Pahadi Local is rooted in traditional Himalayan wellness knowledge, enhanced through modern formulation science to deliver purpose led skincare solutions. The brand works closely with women-led self help groups across Ladakh and Himachal Pradesh, supporting local livelihoods alongside initiatives in healthcare, education, and environmental preservation.
The company states that its hero ingredient, Gutti Ka Tel or apricot kernel oil, has gained strong consumer loyalty and industry recognition, along with appreciation from public figures and acknowledgement from Prime Minister Narendra Modi for promoting indigenous sourcing and local enterprise. The brand’s focus on transparency, minimal processing, and environmentally responsible practices aligns with the long term vision of Reliance Retail for its beauty and personal care portfolio.
As part of the acquisition, the founding team of Pahadi Local will continue to guide the brand’s creative direction, product development, and philosophy, ensuring continuity in its purpose and consumer promise. Reliance Retail will support the next phase of growth by expanding the brand’s presence across physical retail formats, strengthening its digital channels, and accelerating innovation.
The acquisition also reflects Reliance Retail’s broader strategy of investing in high potential Indian brands across beauty, wellness, fashion, and lifestyle sectors, having strong narratives, loyal consumer communities, and scalable business models.
Isha Ambani, Executive Director of Reliance Retail Ventures, said, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
