Swiggy announced the launch of its Low Cal category designed to help consumers with wholesome yet light eating options. The Low Cal category is live across India’s top 10 cities including Bengaluru, Mumbai, Delhi NCR, Pune, Hyderabad, and Chennai. It features 2.2 lakh dishes under 500 kcal according to the brand and includes soups, salads, lighter Indian meals, breakfast options, snacks, starters, and low-calorie desserts and shakes.
Created for today’s health-conscious consumers, the Low Cal category caters to individuals who prefer a health-focused diet or those on a weight-loss journey looking for everyday food choices. With a simple search for Low Cal, users can find dishes organised by calorie buckets, along with subcategories like High Protein Low Cal Meals, No Added Sugar Low Cal Items, High Fibre Low Cal Dishes, and No Fry Low Cal Options.
By continuing to build nutrition-focused categories, Swiggy aims to support India’s shift toward a more balanced lifestyle and help users make better food decisions as part of celebrations, daily routines, or new health journeys. As consumer expectations change, the platform continues to offer choice, convenience, and healthier options at scale.
Speaking on the launch, Deepak Maloo, Vice President – Food Strategy, Customer Experience and New Initiatives, Swiggy said, “The Low Cal category is the next milestone in our commitment to offer better- for-you choices to health-conscious consumers Our decision to introduce Low Cal was driven directly by consumer feedback following the successful launch of our High Protein options, who sought a combination of high protein and low cal items. Within the Low Cal category, we also offer wholesome meal options that are high on satiety: higher on protein and fiber content, ensuring a satisfying meal that keeps you feeling full for longer. This launch is perfectly timed to enable our users to focus on light and mindful eating right before indulging in the year-end binge.”
