Tanooraa Swetha Menon has partnered with Suniel Shetty to launch AgeWell for adults over 40, combining anti-aging products, healthy aging solutions, and longevity-focused community platforms. AgeWell is built on the experiences of co-founders Tanooraa Swetha Menon, Mitlaj, and Shahin Farzeen who identified the needs and gaps in Indian eldercare and created an integrated ecosystem to address them for every family.
AgeWell shifts the focus of aging from decline to celebration, using an integrated approach that combines science-backed nutraceuticals, digital wellness community platforms, preventive health solutions, and senior living spaces designed for purpose.
AgeWell launches a dual-platform digital ecosystem for adults 40+. AgeWell connect offers community groups, telehealth, expert sessions, cultural content, and rewards, while AgeWell Health Tracker monitors heart rate, oxygen, sleep, activity, and provides medication reminders, hydration alerts, and emergency assistance. Integrated for holistic wellness, the platform will evolve into a wearable for continuous monitoring, turning individual health journeys into shared, intelligent experiences.
Suniel Shetty, AgeWell’s Brand Ambassador and Mentor says, “I’ve always believed that aging well means living well with intention, strength, and joy. Through AgeWell, every Indian above forty can pursue this same wellness journey. What excites me most about this partnership is that we’re not just offering products, we’re building a health and wellness movement that blends our rich Ayurvedic heritage with modern science, creating routines that fit real life.
What truly moved me about AgeWell are the founders. When I met Tanooraa and her son Shahin, a 20-year-old who saw his mother’s journey into her 40s and decided to build something meaningful for her and millions like her I knew this was special. That bond, that understanding between generations, is exactly what India needs.
Wellness has been a consistent factor in my life, and at this stage, I can appeal to people by showing them that the magic of aging lies in staying relevant, vital, and connected. AgeWell represents everything I stand for: discipline without deprivation, tradition meeting innovation, and the belief that our 40s, 50s, 60s and beyond should be celebrated as chapters of strength, not decline. I’m proud to champion confident, connected living for every Indian who refuses to let age define their limits.”
Mitlaj, Co- founder, AgeWell, said “We’re not just launching a wellness brand, but a confident new era for India’s millions over forty.”
Shahin Farzeen, Co-founder, said “Watching my mother navigate her 40s, I realized we’ve completely ignored the people who raised us. AgeWell is my commitment to building something different where aging is finally treated as the advantage it should be.”
