For generations, India’s gullies have been the unofficial nurseries of cricket, where dreams were limitless. But while these spaces shaped countless legends, they rarely made room for girls. Tata Capital’s latest campaign, #ChampionsKiGalliyonMein, steps into this exact gap, spotlighting a powerful shift: women cricketers reclaiming the gullies and, with them, the right to dream big from the very beginning.
Conceptualised by Schbang, the campaign taps into a visible cultural shift unfolding across neighbourhoods and local grounds. Where gullies were once seen as largely male-dominated training spaces, more girls are now stepping in, playing fearlessly, and rewriting who the game belongs to.
The film roots itself in the reality of grassroots cricket. It captures women players returning to the gullies where their dreams first took shape: narrow lanes, dusty pitches, and improvised wickets, places where passion often outweighs resources. By doing so, the campaign reinforces a simple but powerful idea: champions aren’t created overnight on international grounds; they’re shaped much earlier, in everyday spaces where belief takes its first swing.
Rather than glorifying the finish line, #ChampionsKiGalliyonMein celebrates the beginning. It reflects how women cricketers are not just breaking into professional arenas, but also opening doors for young girls watching from the sidelines, showing them that the game and the gully belongs to them too.
Speaking about the creative thought behind the campaign, Dipshika Ravi, National Creative Director, and Rohan Hukeri, Executive Vice President at Schbang, shared, “Every dream begins in the gullies. And every gully echoes with passion and belief. ‘The Champions ki Gulliyon Mein’ campaign speaks to millions of girls who learn to dream on the streets. Some of those dreams grow louder until one day, an entire stadium chants their name. With this film, we show that passion doesn’t watch the clock – from girls playing under the harsh 12-noon sun to champions returning to the gullies, it’s for every champion who owns the gullies.”
