Brand Concepts Limited (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced a new partnership with IPL franchise Lucknow Super Giants, becoming the team’s Official Travel Accessories Partner for the Indian Premier League 2026 season.
As part of the collaboration, Tommy Hilfiger Travel Gear will provide the Lucknow Super Giants squad with a curated range of backpacks and premium luggage, including its Las Vegas luggage line, designed to support the team’s demanding travel schedule throughout the tournament. The partnership highlights the brand’s focus on combining global style with functionality and performance.
Commenting on the partnership, Mr Abhinav Kumar, CEO at Brand Concepts Limited, said, “Tommy Hilfiger Travel Gear represents a spirit of movement, performance and modern ambition. We are delighted to partner with Lucknow Super Giants for IPL 2026, as this collaboration reflects our shared commitment to resilience and excellence both on and off the field.”
Lucknow Super Giants, known for their competitive spirit and rapidly expanding fan following, continue to strengthen their off-field ecosystem with brand partnerships that align with their ethos of performance and innovation.
With IPL 2026 set to capture nationwide attention, the partnership is expected to significantly enhance Tommy Hilfiger Travel Gear’s visibility across the tournament while reinforcing its positioning as a travel companion for individuals who are constantly on the move.
