TVS Apache has marked its 20th anniversary with the launch of its first official anthem, titled The Apache DNA. The track blends the motorcycle’s signature exhaust sound into the main beat, creating a unique musical identity.
Written and composed by Indian rapper Brodha V, the anthem has been released in six languages: English, Hindi, Marathi, Tamil, Telugu, and Kannada. The multi language release aims to connect with a new generation of riders in India and global markets.
Over the past two decades, the TVS Apache brand has built its identity around performance, technology, and innovation, cultivating a global user base of over 6.5 million riders across more than 60 countries.
As per the company, the lyrics and composition of ‘The Apache DNA’ directly reflect the central ethos of the brand, focusing specifically on the principles of speed, precision, and control. By translating the physical energy of motorcycling into a musical format, the company aims to project its established racing heritage as a bold expression of confidence that resonates both on and off the racetrack.
The company states that the launch of the anthem is part of its effort to extend the TVS Apache racing identity beyond motorcycles. By entering the music space, the brand aims to deepen its emotional connection with riders and widen its presence across culture and youth communities. It says the initiative supports its commitment to building a performance led spirit for the next generation of motorcyclists.
Commenting on the TVS Apache anthem, Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally.”
“‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratize racing-bred technology, we are also expanding TVS Apache’s presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day.” he added.
