Vodafone Idea (Vi) has entered into a three year official partnership with the Chennai Super Kings (CSK). Under the agreement, the Vi brand logo will appear on the leading leg of the team’s playing kit during the upcoming cricket league season.
According to the company, the partnership as an official sponsor will extend beyond jersey visibility to include digital activations, in stadium branding, and fan engagement initiatives. Over the next three years, Vi plans to offer subscribers access to promotional experiences such as on ground events, meet and greet sessions with players, signed merchandise opportunities, and match ticket giveaways to deepen its connection with cricket fans.
Beyond commercial branding, the collaboration also includes a grassroots cricket development initiative. As per the company, Vi will work with the Super Kings Academy, the official training arm of the Chennai Super Kings, to support young male and female cricketers aged six to twenty three through structured coaching programmes and opportunities to progress within the sport.
Avneesh Khosla, Chief Marketing Officer, Vi, said, “Cricket is deeply woven into India’s social and cultural fabric, creating shared experiences that unite communities across the country. At Vi, enabling those connections is at the heart of what we do”.
“Our partnership with Chennai Super Kings represents a powerful coming together of shared values – passion, performance, and resilience. Together, we will be bringing fans closer to the game they love, celebrating the sport and delivering seamless connectivity that enhances every moment of the cricketing journey.” he added.
KS Viswanathan, Managing Director, Chennai Super Kings, said, “We are delighted to welcome Vi to the Super Kings family. The association with Chennai Super Kings and Super Kings Academy reflects our shared commitment to nurturing the next generation of cricketers.”
“Vi’s strong digital reach and youth connect align perfectly with our vision of building deeper engagement with fans and aspiring players alike. Together, we look forward to creating meaningful impact both on and off the field.” he added.
